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Posts Tagged: marketers
The Basics of Great Writing: How to Write Great
Sure, you can use the words as opportunities to say something that provides value, but if you’re not careful, your great content can take on a life of its own. “Great writing takes time and effort, and it requires a genuine understanding of the medium and its target audience,” shares John Shagoury, writer and editor at Thought Catalog. But focusing on writing for a single format and not a specific audience will send your great content off to a lower destination than you’d like it to reach. “If you feel like you might get a laugh out of a great trick and that may give your writing a little more of a class, then tell a great joke about that,” John shares. You could even start a blog or newsletter, where you can tell a new story about what you’re doing. Creating great content does not mean you should write your way through it.“Get someone’s eye off of something that can be improved, and you have something that more traditional writers can give you that you don’t get from traditional writing,” John says. ” Instead of adding some new facts to tell the story, he says to simply take some time to write that story one more time and see what comes to mind. Getting rid of them can be painful for some writers, since they feel like perfect ways to tell your story. “If we all could just write our stories this way,” John says, “it’s been almost 10 years since I began this habit, but as it grows, it’s one that I’m constantly wishing I had thought of and explored more.” People complain in all fields that they have to write for everyone but themselves. John suggests that you write your story in such a way that it takes at least 10 minutes to get through it. John suggests that you write at least 20 one-liners, or snippets of your story. John, however, says that you should not worry about writing paragraphs because when you’re writing down ideas, a paragraph will be at the end of every paragraph. Instead, John suggests that you use a list with short choices to give your story structure. “You can break a long list into two short options for each situation, or you can break the story up into several key points, but only if you have enough time to write each point on your own,” John says. John thinks that by writing for everyday readers, you can think about each point of the story you’re writing. Instead, if you’re writing about a news story, you’re thinking about how to convey it to an audience.
- Jan 17
- 5 mins read
Content Marketing: The Right Marketing Tool for Your Business
Today, we’re sharing with you three old-school use cases in content marketing that have remained relevant and still drive ROI. If you don’t attract a passionate audience, chances are, you won’t be able to get your content more visibility, or deliver a high ROI. It’s important to inspire users, and provide meaningful, satisfying content that they can trust. Businesses have to communicate differentiating content that keeps users engaged. Why Content Marketing Works for Business Taking boring content is almost like business for some. Below are three telltale signs that content marketing can work for your business. Even though content marketing may seem like a daunting task, it doesn’t mean you can’t make it work for your brand. Are you doing content marketing to drive traffic to your website? Are you doing content marketing to drive more leads to your website? Content marketing is more than a strategy, it’s an approach. Most B2B marketers think that by emailing content, they’re attracting leads. But if visitors aren’t converted and that leads don’t lead to a purchase, then content marketing doesn’t work for your business. 3. Content won’t have a negative impact on your brand. Learn What’s Content Marketing: A Primer If you’re struggling to get more content in front of users or to convert your visitors, then one of the above might be the right strategy for you.But know that it’s far more than that. In any kind of content marketing strategy, you can’t do everything yourself. Since you have no doubt fallen into that trap, let’s take a look at how content marketing can actually help your business: 3 Content Marketing Use Cases That Drive ROI I have shared examples of how you can use content to re-engage people like this. I’ve also heard from many other content marketers that “social” and “PR” are the two most important part of their use cases. This is why PR is another one of the most important aspects of your content marketing strategy as well. Here are some of the use cases that I’ve worked with across all industries that have really had great success using content marketing to earn this kind of credibility: They also found that users who shared their selfie posted an average of an 18% increase in time on site. When it comes to brand authenticity, the ability to pass along facts of what others are saying about your brand through your content is the next most important aspect of marketing today. Content sharing can also make the news for you and raise the profile of your brand. Using your content to talk about the what’s in the news, send a message to your community, and share
- Jan 16
- 5 mins read
Setting up the Product Lifecycle
This is the first time I’m going to be explaining the product lifecycle to you. So please treat me respectfully if I did a bad job and you have a long experience with the previous blog posts. Let’s have a look at what I’m going to tell you. In my previous blog posts (kind of like my job description) I have tried to walk my visitors through the process of buying a product or service and then using marketing funnel analysis to understand why. In step 3 we talk about the problem we’re trying to solve, the initial consideration, research and lead through the buyer journey. So I started looking at the products we sold as a strategy for what’s called a life cycle. I’m going to discuss this in phases but the first phase happens during the product life cycle. In this next phase (this time) I’m going to be explaining in a more technical detail how the Product & Business Explorer works, the problems that we resolve with it and the different steps along the way. Keep in mind we’re not going to solve all your problems, we have to figure them out one at a time as we go along. Our Product Managers (PMs) take on the task of creating these timelines which we then follow along with the wizardly tools we use. Our PMs start with a product budget and work their way to the most critical actions that are likely to effect your time within the first 6 months. (I’m actually going to break them into four phases. We have a lot of great folks who don’t have much responsibility but can help move something forward in product and design. We have a lot of great folks who don’t have much responsibility but can help move something forward in product and design. We have a lot of great folks who don’t have much responsibility but can help move something forward in product and design. We have a lot of great folks who don’t have much responsibility but can help move something forward in product and design. Once you work on more of these, help us design around your strengths and we’ll give you great new features, awesome new value to the user experience and better visibility into the product. Once you work on more of these, help us design around your strengths and we’ll give you great new features, awesome new value to the user experience and better visibility into the product. This is the time before we add anything to the timeline. This is the time before we add anything to the timeline. We’ve committed to helping you manage your workflow and ensure you have some extra freedom and some extra time to focus on projects and initiatives.
- Jan 15
- 5 mins read
Hottest Content Marketing Platforms In Pakistan
The platform has been very successful in creating high-quality content. Facebook is very popular with Content marketers. When you reach maximum engagement it is a big indication of the success of a given piece of content marketing. It is possible to take advantage of a Facebook Audience Reach feature that is time consuming and requires much effort and cash. Also consider the quality of the content as it is one of the most important factors in social media reach. As any good Facebook marketing strategy must be customized to suit the needs of the audience. Facebook Audience Reach offers the Facebook platform with a great opportunity to target a larger base of potential customers. Google Search is also an integral part of the bigger social media platforms in today’s day and age. It is important to connect with the people by creating content. Search Engine Optimization (SEO) is key to creating effective content marketing campaigns and curating them on the Internet. When it comes to SEO and content marketing you cannot start from scratch. If you want to become a top content marketing leader in the world, you need to take care of the most critical part of your brand and it’s success. It is your most potent weapon in digital content marketing. In this article we will offer tips on 6 applications that will make the difference in your content marketing efforts. Rousted offers unlimited and unrestricted product scanning through their in-app scanning feature. For those of you who don’t use booking apps or travel sites like Priceline you are missing out on one of the biggest marketing opportunities of the digital era. Building trust in your products is becoming more important and as such it’s still a key market that it is important to connect with all across the world. Alloura is currently the first company in Pakistan to offer free and affordable video streaming services. If your aim is to penetrate the digital market you are going to need to get creative and change the way we use digital products. Cobr ai is also a platform that offers a chance to quickly collect sales from the next life stage of your products, which is the social age. The price of being ethical, has become a key market to compete with the other companies you are pitching to. Working with ethical online games like VRALO and MTG games, WHOSindel stands out as the only innovative way of delivering organic games for your customers. To solve this problem and improve the public transport in Pakistan people have fallen in love with UberRUplife. SparkIn is very much a platform that offers great design in trendy, fashion conscious urban markets.
- Jan 15
- 5 mins read
4 Content Marketing Ways to Connect with Consumers in India
From badgully, the language of tens of millions of consumers who are primarily tribal, and speaking over 100 languages, to Dangal, the language of elite, this has meant a total reframing of content marketing in India. In this way, these platforms have rewritten history and have now become path-breaking platforms for a more personalized, intelligent and quick-witted audience to consume and share information which is tailor-made to their needs. Marketers must respond by becoming aware of their consumers, understanding their habits, preoccupations and feeding their personalized content, at a glance. If you are just trying to capitalise on the trend and value, or simply go for the easy-route – however, those are not the best and most efficacious ways to address the challenges that digital content is faced with in India. The big players in the media space are partnering with various local language media companies and will continue to create in local languages because they understand that only then can the new wave of digital content be brought to life through a narrative and message based on their target market. Many platforms are empowering local language content creators to focus on this to provide an interactive and aesthetic experience that solves the ‘visual content’ problem for Indian audiences. In fact, 25% of the video consumed by Indians is visual, this means that marketers must jump on this trend. A platform called QVC, with over 300 million viewers across India across 170 languages, allows to customize and personalise text to Indian reader sensibilities. That’s why brands that use real human interaction in their messaging can stand out and create a special bond with their consumers. Shraddha Belkar, the CEO of Backlinko spoke at a recent MobileFun event on content marketing and also the evolving ways in which people consume content across different platforms. How personalized recommendations and custom-tailored content can take our digital experience to the next level. The key to increasing brand loyalty amongst your customers and reaching out to their target audience across platforms is to understand their interests. The result here is that most brands that have been doing content marketing by utilizing social media feel unconnected to their customers. Meanwhile, marketers are struggling with the challenge of actually analysing how audience see and get engaged with their content. Content marketing helps in allowing for self-promotion, which if done right can go a long way in generating an immediate buzz around your product. One of the best strategies to get content on social media or build a brand ambassador’s presence online is to build content through someone else’s reviews. Another good way to get customer reviews is through using content marketing platforms or sites.
- Jan 15
- 5 mins read
Spitfire expands its Academy to allow cross-cultural marketing professionals to upskill
The new academy is designed to upskill SA professionals in all marketing disciplines, including B2B, B2C, and cross-cultural marketing. Since launching in South Africa four years ago, the company has witnessed a resurgence in the quality of lead generation through its personalised marketing services. This expansion has also helped enable it to upskill its talent pool to empower the business to serve its current and future customers in the digital and cross-cultural marketing industry. The Spitfire Inbound Academy, founded in 2014, and now signed up by 1 800 professionals, is a comprehensive 24-month training programme that enables professionals to acquire more knowledge, become more market-savvy and grow their skills. In the era of B2B marketing, B2C marketing, and B2C B2B, where a sophisticated mix of data intelligence, content and one-to-one engagements can deliver outcomes far beyond the creation of a PR or website, the Inbound Academy brings the whole picture to life in an efficient, intuitive and cost-effective manner, effectively connecting users with content and experts in their chosen field of expertise. In the past, Inbound marketers too often felt like cross-disciplinary specialists solely tasked with content creation or data innovation – rather than the analysts required to prepare budgets and identify audiences, according to the expert. Spitfire’s Inbound Academy brings together all of this effort for better results – matching both the technical knowledge required by the content developer and the actual customer journey – providing a powerful step-change in the capability and understanding of B2B and B2C marketing, plus cross-cultural marketing. “This is one of the first of many education initiatives the company has in mind – eventually, we want to widen the scope of the academy to cover B2B, B2C, digital publishing, and also new media disciplines,” says Godfrey. An e-learning company, which has been helping B2B marketers up their content game for the last decade. Spitfire Marketing has recently been bought by BenefitDevelopment in January this year and is now the preferred learning partner for more than 200 global brands such as: Capital One, Cisco, GE, HubSpot, Microsoft, Progressive and Oracle. The academy curriculum has been specially developed to encourage clients to improve their content by educating and refreshing themselves on evolving industry trends, techniques and new services. Spitfire Marketing (Spitfire.com) hosts an Inbound Academy, an online community specifically geared towards Outcome Professionals. (S&L), an award-winning organization that evolved from Outcome Consultancy in 2007, launched Spitfire Marketing this year with the mission to help professionals achieve more through learning. Attracting leading global brands including: Capital One, HubSpot, Microsoft, Cisco, GE, HubSpot, and SAP, the company plans to become a one-stop shop for today’s business marketers who need a learning solution that measures their ROI.
- Jan 15
- 4 mins read
Freelancing Search Marketing Consultant
For a while, she thought a career change was the only way for her to go after a series of jobs that didn’t work out as well as she had hoped. She had only half a year of experience in digital content marketing, so she needed some help figuring out what she wanted to be doing. “And [the technical side] is where you meet a lot of your potential clients,” she said. She needed to learn something relevant and to test out her work. She needed to sharpen her skills to perform the work she was seeing from other freelancers and users. “Nowadays it’s very hard to make a career change, so most of us are just trying to do our best and work hard to figure it out,” she said. “There’s no real definition of SEO in my mind,” she said.It’s “finding out what’s going to get you to position in the search results, and then marketing. She said the first step was to learn “what the deep skills and knowledge were. “There are a lot of different ways to learn [specific skills],” she said. But to still discover the skills you have, there’s a lot of listening and people thinking. With a bit of studying and a little luck, she said she felt like she had begun to develop her own system for converting ideas into consistent high-quality work. “It really can feel like you’re writing it, writing it, writing it, but not until you’re right in the middle of it that you feel the work,” she said. After coming off in relatively well, she learned that it was a good time to try a different route. Still, she said, she wanted to break into the sector and the SEO world was a good time to try it. She packed her bags and learned to code in order to get back into the search industry. After spending a lot of time applying and working to improve her skills, she earned enough to go freelance. Because of the fees you’ll need to put into a “free” freelancing consulting package (e.g. marketing, coordination), you can break into this world without paying any money upfront. That is, if you’ve been doing freelance consulting and have good results. At the end of the day, she said, she loves doing freelancing because she gets to go to work every day, spend time with her baby, work from home, have a lifestyle that she had considered having herself (until earlier), and be able to commute in one of her favorite suburbs. “I feel like that’s important when you’re in this industry.”
- Jan 14
- 4 mins read
Great Content Ideas for Ecommerce
Content marketing can be seen as the existence of many different types of content for the purpose of both attracting and acquiring visitors to a site. All types of content are produced by each type of marketing effort that you have to run – your content strategy should be a well-thought out and organized structure which you use to post content on various platforms to attract and convert visitors to your site. Posting content on a charity page or donation page is an excellent way to get a wider audience and gain much-needed income. It is useful to remember that content is an ongoing issue and a key learning is that you’ll need to carry out more reviews of your offers to attract new and existing visitors in order to reach the readers you’ve targeted. If you have sponsored content to provide additional readers to your blog, you need to also improve your writing skills and look to interview the people or people behind the content in order to give more of a fuller picture of the post and its origins. You might not have the time to write a blog post or create a great infographic but what if you could put your content online for public consumption? One example of a content that would be a great option for an ecommerce site is when the customer posts a product question on your blog or website. Using analytical tools like Statista, for example, you’ll have a great idea of the average cost of each aspect of the purchase so that you can all present the best product option with the lowest cost in mind.Posting Article Content A great example of these types of articles is a blog post that would be a good inclusion in a 2-4-week action plan. Submit a content format as part of a learning or self-development course or simply capture your clients’ organization’s insight and offers based on your own experiences (posting articles may help do this). Podcasting is often confused with content marketing because it involves writing and promoting content to a wider audience. Mostly, people visit blog content and want to learn something new about something they’ve researched online. For example, if you have written a marketing e-book (or blog posts or webinars) about how to create a targeted email list or how to keep lists healthy, what is the real value you are providing? If you have a top list of blog post stats, e-books would be of great benefit to readers or a very good e-book would be a perfect promotion tool when signing up for a new service.
- Jan 14
- 6 mins read
Need to improve your website? Start with content marketing
However, businesses have to develop ways to retain customers who come to their website. Content marketing is a very effective way of delivering this information to both customers and potential customers. In an article from Practical Ecommerce, it was noted that your company’s content needs to attract customers in a way that is creative and informative. The content you write online should also be written with the hopes of connecting with customers in a way that shows them that your company values them as much as they do. Should a business want to improve its online presence, one of the most effective things it can do is to start producing content that does exactly this. Content marketing will give your potential customers a good experience on your website. This will help to cement your business as a leading provider of content in your industry. This means that customers can easily read reviews on your website. Once customers read reviews, they are more likely to buy from your business. From buyer guides to profiles, customer reviews are a great way to continue improving your business. This is an important aspect of content marketing and will help you to keep up with the growing demand for information. For digital marketers, having a content strategy is a great way to display your products and services. In addition to offering online visitors information on your products and services, customers are also in a position to create personalized content for themselves. Creating a blog or website is one of the most important digital marketing steps businesses can take. If a business wants to start with content that is related to your industry, the ChooseEbook aims to help it create a perfect SEO-friendly copy. With content that communicates differentiating features, offering unique features, and engaging with customers will likely benefit your company and its marketing strategies. Adding content to your website allows you to provide the best experience for your visitors. What does content marketing mean for you? Have you started or run a website or blog? What are the benefits to your business from using content marketing? If you work in a small business, a starting new blog or website may be difficult for you. But even if you have a blog, how do you take content marketing to the next level? – Create a blog and website with focus on what your business is all about – Use content platforms to connect with your audience in new ways Sign up for our content marketing mailing list and discover the comprehensive list of hacks and tips that can help you to begin using content to attract more customers.
- Jan 14
- 4 mins read
Hollow in Attention: Top Tips for Marketing $100,000 or More an Year
No stranger to digital platforms, Forbes’ business and finance editor, JP Ross, tackled content marketing last week on several articles on the “Getting Started for Marketing $100,000 or More an Year” post, demonstrating how to attract and engage a targeted audience of potential clients. Ross began his article with a high school senior writing a short essay on the value of content marketing, titled “I Want to Tell You a Story of Content Marketing. C content marketing is really about telling stories about your brand or business. It’s about engaging with an audience on social media in a way that tells a story about who you are and what you’re about. That’s an advantage of being part of a community of people who create content. It’s a way to kick off a new content marketing campaign. I think the good news is that it’s well worth the time commitment on your time, but equally important is working with colleagues on how you handle the content and the format. I think the good news is that it’s well worth the time commitment on your time, but equally important is working with colleagues on how you handle the content and the format. I don’t write all the time, but I have consistently been serving as an editor during the course of a project. I thought I’d share my approach to going above and beyond for my boss, and my colleague that will likely be an active part of this post. In this article, I’ll be revealing how I have improved my writing skills in the last few months, and introducing some content marketing methods that are important to me. Here’s how you can use content marketing to really get people to come to your site and learn how to be better. Stumbles Upon is a community of people who make recommendations and then follow through. It’s just like Reddit, but with a more emphasis on educational content. Stumbles Upon is a way to share your stories and then follow through and discover the valuable people who are interested in sharing your story. When your story begins to catch fire, Stumble Upon is the best place to learn more about the kind of person that is sharing it. I stumbled upon my story once because of the amazing people that shared it. I started getting linked to my story by people I admire, and really like reading about. LinkedIn is a way to find potential employees and for people to learn about what companies are, and want to be, doing. As of this point, I’ve created a profile for myself and a few posts about why I’m willing to share my story.
- Jan 14
- 5 mins read
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