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Posts Tagged: media
Searching tweets using API enabled app
Tweeting via an API enabled app today is an amazing way to publish information to the world: to follow, to share or even to just get what you need. So today we’re introducing a new way for people to search for tweets using the Twitter advanced search option in the #bouldercloudnap app. The application’s API enables the algorithm to read every tweet that has ever existed on Twitter from the 140 character limit, and and this allows you to easily search for different categories, a definition, or even the location of a tweet, and in this case based on your location that lets you search by times instead of places. Selecting a Twitter user will provide you with a list of names and their profile. How to search by selected Twitter users or by event using the advanced search option? How to search using a Twitter event and click the find recommended result link to get to your results. Why are Twitter API results using search driven tweets less likely to show? Why do tweets from a Twitter user more likely to show in results than a tweet from an outside party? When searching for a Twitter user, it is important to select a Twitter account that the person has not actively unfollowed. How to choose what users to search based on current situation updates and updates from different accounts? When searching for a Twitter user, it is important to select a Twitter account that the person has most recently followed. For example, if you recently followed a Twitter user and they publicly unfollowed you, you will see the most recent tweets from the most recent Twitter users you followed with the user you were followed by as a current account. This will be more likely to show you mentions that the person posted while following you and also account screenshots that the user posted when you unfollowed them. Twitter allows you to select the content you want to see, or you can choose to remove any of the content you’d like to see from a given account. Twitter handles accounts that are being followed, direct messages, tweets, messages to users, groups, interests and groups. Twitter handles accounts that are being followed, direct messages, tweets, messages to users, groups, interests and groups. How to search Twitter by typing in the category you want and then click “Find”. For example, if a user searches for “lunch time” and the query is “late afternoon”, the person you’re searching for will appear at the top of the page. #TwitterLiner – To find out who has tweeted a Twitter line about a topic you’re searching for.
- Jan 08
- 5 mins read
Earned Media Advantage Expands to U.S. Regions
Beloit Daily News editorials and some of the U.S. regional leaders in content marketing are featured on an industry-leading information platform launched by Newswires Inc. and The Hollywood Reporter on Earth Day. The initiative – called Earned Media Advantage – seeks to elevate quality and accountability in the best-of-breed reporting. Key notables to have presented on Earned Media Advantage since its launch include Jake Bain, publisher of FUSE PR International; Mike Donovan, executive vice president of content at eMarketer; Rich Ford, vice president of North American content and marketing for H&R Block; and Matt Rolston, co-founder of Rolston Media. Earned Media Advantage selected content marketing leaders from across its global network for its tour, including Eileen Smith, executive editor and co-founder of Social Clarity; Laura Shepherd, brand editor for Robert Rose’s The Refinery; Mary Ann Taylor, editorial director for CliffsNotes; and Christine Heffernan, director of editorial operations at Rolston Media. The Program’s scope expanded this week to include Newswires’ U.S. regional offices that span 11 newsrooms, representing 18 local TV markets across the country. The program, which serves as a recruitment tool to find further content marketing programs, is hosted by the Fort Wayne News-Sentinel.Newswires, an Associated Press content affiliate, also distributes roughly 16,000 news stories, often drawn from hundreds of articles, across 170 daily and weekly newspapers and other media. “We have held an Earned Media Advantage program since early 2011, where publishers can ask their peers or traditional and online media to share feedback on content marketing programs and their success or failure,” says Philip R. Newswire has expanded beyond our core content-to to help content creators and publishers connect with audiences to inform and inspire them. We have held an Earned Media Advantage program since early 2011, where publishers can ask their peers or traditional and online media to share feedback on content marketing programs and their success or failure,” says Philip R. For more information on the Program, please contact them at (202) 376-0066 or metropolitan@wspople.com. KEY GUIDED TOUR PROGRAM Newswire recently participated in the “Newswire’s Earned Media Advantage Program” hosted by General Knowledge. Over the next several months, Newswire will provide access to the Top 5 content marketing teams in the U.S. to share stories and valuable experiences. Over the next several months, Newswire will provide access to the Top 5 content marketing teams in the U.S. to share stories and valuable experiences. For more information on the program and to become involved, please visit Newswire’s Earned Media Advantage Program Nonprofit Venture 4, Facilitating.io , Finance 18, Boardrooms 4, IBM , eLearning, Good Shepherd Clubs , Kircin and other 8.6 million users a day.
- Jan 08
- 5 mins read
Top five brands using social media to grow social buzz
While those responsibilities sometimes feel overwhelming, we at HubSpot are passionate about connecting businesses with their customers by providing you with the best possible combination of online marketing and social media marketing solutions to grow brand awareness and sales. We recently polled more than 1,200 senior B2B marketers, all of whom were connected with social media, to find out what you should be aware of if you want to be successful with online communities and marketing. Here are the five brands that use social media to grow buzzworthy online communities, as well as their top tips and insights:The Customer Information needs of your business Social media may be the heart of your business strategy, but it can also be the mind behind it. The social presence of your competitorsYour social media presence should be consistent across your brand’s global expansion, regardless of where your customers are located.Make sure every aspect of your company’s social presence makes the most of what you have to offer: For instance, no one wants to see Kool Aid advertising while they’re snacking on Starbucks coffee, so it’s important to post your favorite photos of your products on Instagram as often as possible, which often garners higher ratings on the platform. Take a look at your competitors’ social media profiles to see if they’ve done the same and create content that communicates with what your followers are looking for in your brand. Bots, creative posts, groups, and influencers can help your brand get the attention it needs, but this shouldn’t be the only way you get engagement. Creating content in smaller doses, promoting your brands on secondary social media channels (such as Pinterest, Instagram, Snapchat, or YouTube), and using groups on Twitter can provide more meaningful engagement for your followers. Some research shows that 55% of consumers say they look to a list of people they have heard of before making a decision; in addition, nearly 40% of consumers use social media as a shopping tool, which means brands need to reach them there, too. The HuffPost was one of the first brands to leverage Twitter’s ability to community organizes (aka, content-sharing) in 2016, when it started an account called “The Community” and used it to produce better photos and posts for its followers. To be successful, you need to improve the efficiency of your social media posts, identify topics, and engage with your existing customers. The HubSpot report includes ideas for engaging content that others brands are producing that you can tweak and apply to your online community. M&M’s and Disneyland are active on Instagram, and both offer customers real-world rewards if they create content that promotes their brands. Hootsuite reports that for those larger brands (4,000 Twitter followers or more), it’s best to focus on the content they’re posting on social media.
- Jan 08
- 4 mins read
Customizing my CRM for email marketing
These questions and more can be answered by understanding what is a marketing stack, building one that’s intelligent about its culture, and using the right approach to pull marketing your way. A marketing stack is an organizational unit that organizes all marketing, sales, sales support, and customer service functions for any company. It is a look at the people and processes in your organization for building effective, successful marketing programs. A marketing plan may have an annual campaign objective, whereas a marketing stack will have a process that includes so many tasks that if you can’t manage them, then your goal is just for yourself. In the marketing stack, there are some things you may have to do now that you could just as easily start a whole new program at a later date, like social media strategy, or you could add new email marketing programs. So, an effective marketing stack is more than the business plan, but part of a culture change process for your organization. Does your email marketing department take care of the same amount of work as your CRM or sales team? Another way to build a marketing stack is by keeping track of all of your customers.Once you have people on your list, you can get a better idea of how they interact with your brand. If you are really interested in your customers, you can sit down and ask them every week for emails they’ve opened, clicked on links, checked out information, where they are trying to buy your product/service, how often they can bring home their products, etc. So, by seeing how your customers interact with your brand and your product, you will be able to build a marketing stack that responds to your customers and will also increase your reach. But, your marketing stack will only work if you communicate your mission, build your organizational culture, and engage with your customers. This helps you keep track of what works and what doesn’t, and from what point in time you are able to take action in your CRM solution. Here’s a great integration to help you create and use a full email marketing plan: iContact.iContact gives you the ability to manage emails from anywhere in your HubSpot CRM system. iContact integrates directly with your HubSpot CRM, so you never have to access your email interface to set a reminder for an email that is a priority for you. There are thousands of other available integrations, so visit the iContact link and create a simple impression, just like I did, and keep track of all your audience actions and providing value to your business. Send your business email to find out how it works and decide whether to start using email to promote your products/services.
- Jan 07
- 5 mins read
One secret to 100% ROI and viral
Last week, HubSpot released its Marketing Automation report, which asked thousands of marketers which marketing tactics or areas of their jobs they are most impressed with across channels. And digital content is the most used channel for creating a winning marketing campaign in 2019, according to HubSpot Marketing Automation Report . We don’t necessarily know what’s causing marketers to be less happy than they were last year or even two years ago, but they can likely point to increased competition and an ever-increasing number of competing tools in 2019. According to the HubSpot Marketing Automation Report, SEO is still their most preferred tactic. As part of the marketing automation report, HubSpot asked marketers what tactics they get the most satisfaction with in their marketing campaigns. Content creation came in at number two most popular because of many possible uses for it, according to HubSpot. 35% of marketers said they wanted to build better content. Content creation also resonated with marketers because it lets them put their energy where it’s most useful, and both companies and brands have a need for quality content. In a report entitled How to Make Content Marketing Work for You: New Research from HubSpot, HubSpot found that both companies and brands have much more to gain from better content marketing, and both want companies to focus more time and money on creating these types of content. 63% of companies and 57% of brands think they need to make better content to stand out in the digital space. However, marketers say that their companies and brands need to create better content to stand out. Marketers most commonly cited a lack of technical and/or creative skills (75% of companies and 63% of brands) as a challenge. About 57% of marketers and brands feel like their companies are investing in the right PR functions for the current environment. The survey finds that: 61% of marketers and 70% of brands are concerned about barriers to personalized experiences — the main type of barriers, according to marketers, are to build user profiles (72%) and to add personalization to editorial (57%) content and campaigns (60% and 60% respectively). 61% of marketers and 70% of brands are concerned about barriers to personalized experiences — the main type of barriers, according to marketers, are to build user profiles (72%) and to add personalization to editorial (57%) content and campaigns (60% and 60% respectively). 29% of marketers and 42% of brands have started to do one or more types of personalization. “It’s clear that marketing has a big focus on focusing on quality, unique content, so all of the reports and research is telling the
- Jan 06
- 4 mins read
How do I use Facebook ads to market our business?
A Facebook ad is a particular type of ad that you can use to get your message to people using their ad settings. Obviously there are different types of Facebook ads you can create, but these are the types of ads you will most probably see. Instagram does allow you to use this type of advertising, and once you tap on it in your Ad Manager, you will be able to insert videos. You can create an article ad and you can include text and images in the ad. It’s used with news articles and information in health and lifestyle sections.Sponsored story ads Sponsored stories are stories that Facebook puts on your News Feed and they are used to promote content of your partner. You can only use a sponsored story ad to promote articles you choose to partner with. Sponsored story ads are best used for content that is custom developed for Facebook. If you have created one, you can enter the user name of what you would like the ad to search for and Facebook will create a customized ad for you based on the type of content you have created. How do I choose the right Facebook ad? To choose the right type of ad, we really want to give you three options. You can get a broad creative that will appear in feeds for users who have targeted their ads to “female 18-34.” This ad type is great for message that is relevant to the females in that age range. You can choose a creatives ad for businesses that sell to people who are on Facebook and also on Instagram and for people who are connected to people in your target audience. In that example, your targeted audience would be people who are active on Facebook and related users on Instagram. First, you want to pick the profile of what you would like to focus on and the ad type you would like to create. When you choose your profile type, it will give you some different target groups based on what interests you have. You can also choose a profile goal based on the different ad types you can choose from. Also, you can choose what Facebook page you would like your ad to be run on. If you are a First Time Facebook User, you are going to have to have a few more steps to create your Facebook ads and that might even make it more challenging for you to figure out what you’d like to do and which ad type would be best for your ad. What do you think about ad types that would best suit a small business that sells Facebook, Instagram, and/or email marketing services?
- Jan 03
- 4 mins read
How to add functions to widget in blog?
Adding in a widget that has content setting can create a more cohesive feeling to your blog and make it easier to navigate, which in turn will lead to easier posting times. There are many free themes and plugins that support adding a widget like this. Cherryfry is also very easy to set up in your admin panel and can add a folder to a sidebar menu where it’s easier to find and go to for refresh. When adding a function into your blog, you’ll want to make sure you know how that function is working for the users of your widget. For example, you might need to do copy and paste a link for a function that’s shared or another function that you do not use that would look unnatural if it wasn’t included in your widget.These functions can also be hidden behind a menu, which is why you might want to add a search widget or a pencil function to make them easier to find. However, most of the time you’ll want to incorporate extra functions that allow your users to do things better. For example, I recently added a heat map widget to my admin panel so that when people are searching for temperature data on their computer, it would automatically be up and out. And since I recently created an awareness algorithm that automatically updates when people search for temperature data, I can also link a widget with that functionality. To add the functions I’ve covered in this section directly into your admin panel, be sure to click on “Settings” in the right hand column. For example, for Social Proof to work, you’d want to turn off one of your social signals, such as “trusted source”, and add a “trusted source” widget to your blog. More advanced functions allow you to do things like record travel dates and times, add user feedback, and more. For example, if you have a Segment Post Add function on one of your themes, you can set it to work with travel dates. Again, if you want to add a function to a widget, the instructions are a little different. For example, if you don’t have a Segment Post Add function on your theme and you’re trying to add one, the instructions here are a little different. For example, to add a function to a plugin, just click “Add Add-On” to do so. One way to add a function to a plugin is to use a fork. If you have some parts of your blog that you want to add functions to, it’s important to find ways to do so that won’t look random.
- Jan 02
- 5 mins read
Content Marketing Marketing: A Manual Process We’ll Explain To You
If you live in a developed, affluent city, you likely think of content marketing in terms of magazines, articles, and sharing short-form content. In this article, we’ll take a look at what content marketing is, and the fundamental differences between it and traditional marketing. To shed light on the process, we’ll also explore the practical elements of content marketing and recommend some up-and-coming social media networks to be on the lookout for. As well as publishing content through your website, or through social media networks like Facebookebook and Twitter, you can publish content via email, in plain text, and on websites. This is because content marketing is often confused with online advertising, which most people consider questionable at best and a cover for shady practices at worst. There’s a lot to differentiate content marketing and online advertising. Content marketing doesn’t have to be anything you make or post online. Alongside content marketing, there’s a growing number of social media platforms that will exclusively be for the purpose of promoting a brand. Although there are many different types of social media (Twitter, Facebookebook, Instagram, Tumblr, Pinterest, Snapchat, LinkedIn, Google+, and LinkedIn), all have one big commonality in common – they’re designed to make your content more accessible. It also provides a particularly interesting platform to help professionals and marketers create engaging content. Instagram looks more like a mobile social network than a blog post platform, and so it works better as a conversation platform. As the professional network becomes more social, so does its content. Business owners are used to spending tons of time on social media, but how many of those hours are spent planning how to publish the best content? Believe it or not, content marketing reaches a much bigger audience than an article and is here to stay, because it’s affordable, easy to do, and offers a return on investment in terms of ROI. Too much content on your website is not the way to go for companies seeking to grow their audience. Since you’re writing up a whole mountain of quality content, you want to make sure it’s fresh, relevant, and new every month. If you really want to get a nice quality monthly content marketing strategy, you need to add on top of regular posts. Along with creating lots of posts, you need to create new content as a constant workflow. In addition, the content you produce for social media and search won’t be current, because you’re not updating your platform. Keep your content consistent with the rest of your social media strategy and you’ll decrease competition and increase engagement. With so much content, it’s not enough to simply write a post.
- Dec 28
- 6 mins read
7 Ways to Drive a Better Customer Experience
A typical customer has at least 5 different experiences with a business, and a fast-food restaurant is certainly no different than a family restaurant or a mall-based clothing store. Not only are these experiences unique, but there are many reasons a business might provide good customer experience. These findings translate to the SEO world, with every ranking ranking and authority your website holds having a significant impact on the driving force behind your customer experience and most likely going up in relevancy. New content can create a new dimension of the customer experience. Content marketing helps your business stand out from the rest of the crowd. In this article, I will go over some key ways content marketing can differentiate your business. It allows a business to include the community in their strategy, have them interacting with one another, and engaging with customers. Further, businesses with personal community sites may not have the resources, or want to build them, to engage their customers in an organic way. Finding your niche and discussing it with your customers is an effective way to find your niche. These customers will feel connected because of their relationships to each other, and will more likely pay attention to content as it relates to their personal experiences. Whatever your industry or service, you should find a niche in content marketing and create content that best relates to it. Focus on a niche industry – Customize your content to fit your industry. – Customize your content to fit your industry. Provide value – Provide quality information that reveals all of the most basic elements that a customer needs or wants. – Provide quality information that reveals all of the most basic elements that a customer needs or wants.Keep it on-brand – When writing your content, it’s important to keep your brand name to the bottom of your title so that it means nothing on your site. Sharing your content is another way to reach your audience – both blog and Twitter – and optimize your message. Creating content and providing helpful information about your niche are more than unique. Content marketing takes a lot of work to create and keep up a consistent trend. Branding It for Email marketing can be done in many ways. Since you build your customer relationship through exchange of information, having content relevant to the exchange of information is important. Businesses that leverage content for their website and social media need to get a good quality or content marketing plan in place. If you want to grow and build on a relationship with your audience, then be sure to adopt a blogging strategy that stays focused on content rather than how you do your posts.
- Dec 28
- 5 mins read
Where you need to start thinking about your content strategy for 2020
Marketers know that their time is valuable and they need to focus on the right type of content for the right type of audience. In October 2018, social media platforms introduced their new likes feature to help you grow your following and increase the share of your content on Pinterest. Research shows that the more people you reach with your content, the more shares you receive, the more comments you get, and the more engagement you get. New data from PR Newswire reveals that the average online user watches 10-15 minutes of video a day, with mobile users spending more than three times longer than desktop. 80% of marketers think their content strategy is very valuable, but just a quarter of them know what type of content they’re creating According to a report from SEOmoz, the top three content types users interact with are text, images, and video. Since adopting a content strategy that expands beyond copy, optimizing your SEO-friendly longform content and creating high-value video ads is a big key to building your brand’s international presence, social media influencer presence, and broad-based engagement. Content optimization is a bottom-line goal that touches all aspects of your life, so adding it to your marketing strategy in 2019 is a big win for your audience. 77% of people use a similar form of social media, be it Snapchat, LinkedIn, Twitter, YouTube, Facebook, Instagram, Instagram Stories, or one of the related Facebook Pages like Snapchat, Facebook, and Instagram. 80% of people use Instagram, and 60% of them are actively searching for local information and brands on the platform. Businesses have an opportunity to stand out in a highly competitive social media landscape when they tap into popular content formats that people expect to see. Next year, you’ll have an opportunity to win more business by being the first to send a DM to a new customer when they first start using Instagram and using your brand’s existing social media channels. And almost all marketers are aware of what their audience wants and expectations of quality content. This year, you’ll need a content marketing strategy that’s designed from the ground up for your audience and with reach that will earn you leads. Today, we’re focusing on a few content marketing statistics that can help you streamline your plans for your brand’s 2020 strategy and communications. Getting your content into the hands of your audience will allow you to engage people in new ways that will learn your audience’s needs and increase your own relevance. You might want to stop creating information-based content and instead focus on content that people want to engage with.
- Dec 26
- 6 mins read
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