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Posts Tagged: media

Where you need to start thinking about your content strategy for 2020
Content Engine Content Marketing

Where you need to start thinking about your content strategy for 2020

Marketers know that their time is valuable and they need to focus on the right type of content for the right type of audience. In October 2018, social media platforms introduced their new likes feature to help you grow your following and increase the share of your content on Pinterest. Research shows that the more people you reach with your content, the more shares you receive, the more comments you get, and the more engagement you get. New data from PR Newswire reveals that the average online user watches 10-15 minutes of video a day, with mobile users spending more than three times longer than desktop. 80% of marketers think their content strategy is very valuable, but just a quarter of them know what type of content they’re creating According to a report from SEOmoz, the top three content types users interact with are text, images, and video. Since adopting a content strategy that expands beyond copy, optimizing your SEO-friendly longform content and creating high-value video ads is a big key to building your brand’s international presence, social media influencer presence, and broad-based engagement. Content optimization is a bottom-line goal that touches all aspects of your life, so adding it to your marketing strategy in 2019 is a big win for your audience. 77% of people use a similar form of social media, be it Snapchat, LinkedIn, Twitter, YouTube, Facebook, Instagram, Instagram Stories, or one of the related Facebook Pages like Snapchat, Facebook, and Instagram. 80% of people use Instagram, and 60% of them are actively searching for local information and brands on the platform. Businesses have an opportunity to stand out in a highly competitive social media landscape when they tap into popular content formats that people expect to see. Next year, you’ll have an opportunity to win more business by being the first to send a DM to a new customer when they first start using Instagram and using your brand’s existing social media channels. And almost all marketers are aware of what their audience wants and expectations of quality content. This year, you’ll need a content marketing strategy that’s designed from the ground up for your audience and with reach that will earn you leads. Today, we’re focusing on a few content marketing statistics that can help you streamline your plans for your brand’s 2020 strategy and communications. Getting your content into the hands of your audience will allow you to engage people in new ways that will learn your audience’s needs and increase your own relevance. You might want to stop creating information-based content and instead focus on content that people want to engage with.

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  • Dec 26
  • 6 mins read
How to Increase the Reach of Social Media Videos
Content Engine Content Marketing

How to Increase the Reach of Social Media Videos

Popular blogs are known to, for example, feature videos, which can act as away to not only capture the attention of a new audience, but to build brand trust. Creating compelling posts is the most crucial aspect of any successful content marketing strategy, and bloggers are an ideal audience for writers who want to express their opinion and expertise. For this purpose, promoting posts on social media has proven to be effective in continuing the conversation and attracting new people. By sharing certain posts with a larger network of contacts, you can expand the reach of your content and help drive more interest. Additionally, integrating all social media elements into your content creation process can lead to higher engagement. By sharing in particular cases across social media platforms, you can now begin opening up new channels for the distribution of your content and increase your chances of success. Voice search is a great way to gain followers for multiple accounts and provide localized engagement to a wider audience. Image re-share posts can have a very strong effect on your reach if your video performs well on Facebook. Although video content can be a fantastic way to make your social media presence more relevant, you should consider creating an image as an alternative. Creating images that engage your audience also gives you a good idea about what’s popular and what’s not. Strategy to increase the effectiveness of sharing images on social media Google-hosted photo editing tool, PicLens, can help you reach a wider audience on social media. Figuring out the social media popularity of your website can help you with online marketing campaigns. It’s helpful to track how your website ranks across social media and even tap into your analytics reports to see how views and engagement have changed. If you’re a social media professional, then you’ll be using Google+ as part of your brand’s marketing strategies. Google+ allows you to track how people engage with your posts in your Google+ news feed. A good shareable video in YouTube’s news feed can bring people back into your YouTube account. It’s also a great hub for sharing videos and GIFs. As a social media professional, you’ll want to include videos in your Twitter feed as often as possible. It’s not a perfect platform, but it’s a great source of people who follow your content and work. Snapchat can be a great marketing platform for creating videos. You can also use your videos on all social networks, which means if you want to broadcast a video of yourself, you’ll be able to do it on Google+, Facebook, Twitter, and LinkedIn. Tumbler is a daily reminder social app that lets people keep track of all of their on-the-go activity.

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  • Dec 23
  • 5 mins read
Good or Bad Content? Be Good, or Be Good.
Content Engine Content Marketing

Good or Bad Content? Be Good, or Be Good.

Instead of focusing on how to improve your product or service, I want to explore how to improve it with content marketing. As an example, suppose you want to improve the image of your WordPress blog using better SEO optimization and to help you push your audience to more activities. Create good content that provides value to your audience. You don’t have to explain it at length, but instead help people realize something that’s relevant to them. One of the first things that customers like to see when they visit a business is that the content they’re going to read is actually useful. How to Tell the Difference Between Good and Bad Content With that in mind, let’s turn to the difference between good and bad content. A good recipe is a very short story that’s read only once. If the story is good, it’s likely the rest of the content will work well too. If your content is just a list of recipes or is just an unpleasant read, chances are you’re creating bad content. In addition, people love for more than just the blogosphere, I think they’ll appreciate these when you tell them why they’re great content. Somewhere along the way, we’ve lost sight of what being great content looks like. The best point of education and self-awareness on the web is reading other people’s great content. Or if you’re more inclined to write a blog post explaining why a concept or topic matters or you simply want to talk about how to make something better, say it… so say it. The best way to be something of an authority is by taking the time to talk about the things your audience wants to know. Everyone has their own human humor, and if you talk about something people want to read about, they will remember you in their mind. Show the client, or the people who want to talk to you, a way to get closer to our way of thinking and, in turn, get closer to them. The other could be the case where you discuss, in a way which might be useful to the reader, some general topic that they might want to know more about. But writing content that is so painful or completely over the top can turn off the reader. Of course, then it could be that your audience, and readers who want to talk about “that” topic, wouldn’t know where to look for it. The most valuable thing we do as business owners is to write good blogs, not bad ones. So next time you’re being criticized about that too long, too short, or too corny blog post – remember it’s the audience that is really dissatisfied.

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  • Dec 23
  • 5 mins read
5 Ways To Improve Social Media Attention To Your Content
Content Engine Content Marketing

5 Ways To Improve Social Media Attention To Your Content

If your target customer isn’t found using traditional marketing methods, you can launch a content marketing campaign targeting them by using tools like Google Analytics and content marketing hub Figtree. There are many factors that could be affecting your analytics numbers, but one thing you can count on is the results of your content marketing content. Storytelling: 93% of content consumers are most likely to share positive content. 89% of content consumers are most likely to share positive content. Your content will look great when read by passive prospects, but what about the many people who are actively searching for a particular type of content? Make your content easy to find and remember on search engine results pages. Format the data: Use bold and italic font on your title, images, and text. Consumers have a wide variety of questions and frustrations they get frustrated with, and content marketers can give them useful, relevant information, without charging them to read more. Auditors will check your page content and back it up with images and/or video to make sure it’s in place. This shows that social media shares result in more traffic for your content than images or video. This software, which I personally use, enables you to analyze the content views, user volume and engagement levels of a page. It’s not possible to count down or add views like you would for content marketing analytics, but you can increase the reach of your content, and serve it to an audience. This means that the audience will have a shared experience when he/she is reading, and that they will be drawn in a longer way. Avoid long, complex content if this will make it difficult for people to get through, since this can lead to abandonment. It’s also best if you use short, catchy, one-sentence titles that people will keep scanning until they find more. This usually means that you’ll have to add links that people can use when they get to the content itself. Highly engaged social media posts generally lead to higher traffic, higher CTR, and more social share-ability. Now that you’ve seen how your audience fills up posts, you need to generate more social shares. Instead of writing stupidly, you should focus on writing content that the influencers will want to share. Long-form article and articles usually follow a structure, so you can categorize them in a similar way to the title page. The page title should then act as the call-to-action and lead the reader to a form to become a subscriber. Now that you’ve identified how people consume your content, you can focus on helping people stay engaged. It’s also important to give the reader “get out of your way” moments, while showing the amazing stories that you’ve shared.

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  • Dec 22
  • 5 mins read
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Latest Post

Content Marketing World 2019: Best Use of Blog, Facebook, Twitter

Content Marketing World 2019: Best Use of Blog, Facebook, Twitter

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Digital Advertising Agency Kyobri Releases Data Driven Media Report

Digital Advertising Agency Kyobri Releases Data Driven Media Report

  • January 23, 2020
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12 Apps In Content Marketing Tech

12 Apps In Content Marketing Tech

  • January 23, 2020
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How the Global Content Marketing Market will change by 2020

How the Global Content Marketing Market will change by 2020

  • January 23, 2020
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The Impact of Natural Language Processing in eCommerce

The Impact of Natural Language Processing in eCommerce

  • January 22, 2020
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Lesson #5: How Can I Use Blogspot More Effectively?

Lesson #5: How Can I Use Blogspot More Effectively?

  • January 22, 2020
  • 6 mins read
How to use social media to boost your business – Good Read

How to use social media to boost your business – Good Read

  • January 22, 2020
  • 5 mins read
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