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Posts Tagged: pages
Create internal search results pages to help rank and track hvt…
To expand upon what Chris shared on the matter and make it more relatable to folks that aren’t necessarily SEO experts, Chris and his team looked back at how the large companies tracked their DTL. For the most part, these are for internal use, but I’ve also been asked to share a lot of these internal chat logs with the aim of expanding on the topic in some way. So I have more of these internal SEO chat logs coming out in the coming months. The good thing about making the chat logs is that you can begin the process to improve things even before you sit down with a consultant to work on SEO. So by looking at the chat logs, you can get started in the right direction to track your DTL (which I’m going to build out here). Back at the start of the blog, I shared a few of the webmaster chat logs of HubSpot bloggers. Now, I want to share the kind of work I want to do with my chat logs. These can be filtered by something like domain authority or keyword traffic, or as Kayla suggests to me, by any of the different or closely related metrics a site should be tracking. In the same way I can search for a topic and filter the scores based on those criteria, I will want to group together any topics that are closely related, and for which our “long-tail” queries could score well. When I first started tracking internal search result (internal vs. I basically “flipped” all our internal search queries to the “baseline” page. First, I came across lots of websites that looked like HubSpot pages but ranking in SERPS on pages with, well, “external content”: lots of external links, some of them at a page level. Then I noticed that if I did a search on the “newest posts” page for “blogging,” HubSpot pages suddenly took the lead, and internal searches naturally started to plummet. Again: by creating lots of external links on the blog and then counting for them on our internal search queries. I realized it was time to define which internal webpages are being used as internal search results. Fully indexed HubSpot (regardless of internal or external link) Basically ANY internal search results page, but one time this site gets more traffic than another HubSpot site. The Google Search Console should tell you if your internal search results are internal, or if you have duplicated results pages, and which you should filter. I have since fixed the default settings so that internal searches appear in the SEO quadrant of the page and all internal search results are tracked by HubSpot.
- Jan 17
- 4 mins read
BlogFrog And Copyblogger: #ContentIsKing #BlogFrogChat
In the New Year, content marketing will be popular in businesses of any size. From attracting and converting customers, helping companies build their online presence, to providing information, content creates a brand’s competitive advantage. Content has become an important marketing tool and cost for many businesses, and the desire to see organic reach of content increases as the days progress. Which strategies and tools will be helpful for your content marketing in 2020? Guru and Copyblogger are research tools that are helpful for content marketers. As the title implies, some of the information found through the free tools will benefit your content marketing efforts. To find out about Write with Copy, you should also check out Copyblogger: SEO Tools you can use today. WeWork Google Communities is a great place to learn more about the industry and the trends in content marketing. Join a group to be informed on what the top news providers are doing in the space. Since everyone in a group is connected to everyone else in their industry, it is another way to stay current on the most important trends and happenings in the niche. If your business researches and finds that trends are happening in a certain niche, you should research more and add in more to your content marketing efforts. By doing this, you can give people a good reason to stay on your website for your business, and use the hottest topics to your advantage. Use and list your own stories on the leading news websites to keep readers on your website.Since your blog posts are a means to connect with people, it’s important to find people who are influential in your niche. This means bloggers and social media users love your content because they get the chance to share their opinion. You can hire a PR company or blogger and let them help get your content on the news. Join an online blog and post brand-new stories. Build your own content library and add new posts that are already readers enjoy. Take new content and turn it into a network of passionate readers. CommentLuv is one of the best tools to share your posts on social media. The month of February is so full of interesting news or stories that you can make a business out of it. This means that you don’t have to run a lot of research to find related content ideas. You don’t have to write any further posts if your reader comes up to you during your post to share how much they enjoy it. Sharing opinions and ideas can help create a community. Create custom fonts that make it easier for your readers to choose what they want in their content.
- Jan 09
- 5 mins read
Re: Create Facebook Advertising campaigns from scratch!
For your ad to be a success, you have to understand the different types of ads your audience is looking for and how to create advertising content that promotes the best outcomes. To help the cause, Facebook recently expanded its self-serve options to allow small businesses to create ads themselves. A Facebook Ad is a relatively simple way to reach your potential customers through an advertising platform that gets its design approval from your company. If you’re looking to target customers by interests but your business isn’t that as big as a typical big company, you might have trouble getting the right ads in front of your audience. When you’re setting up your Facebook campaign for the first time, you should sit down and create a goal that can really highlight your company and explain to the world who you are. If you’re already targeting a certain demographic group, you can still create ads that specifically promote your products or services. While it’s important to make sure your Facebook ads work for your audience, reaching the right target demographics is even more important. The key is to choose the type of ad type that goes best with the audience segments you’re interested in and the products and services you offer. You could be reaching a whole new audience with your ad, if you’re creating ads with some kind of creative flair. Once you determine your goals and creative flourishes, it’s time to get to work finding the type of ad you’ll be creating. Impression ads: These ads, especially with their long formatting, seem to work best for retailers and shopping venues that are offering discounts and discount coupons to customers. These ads, especially with their long formatting, seem to work best for retailers and shopping venues that are offering discounts and discount coupons to customers. Promotional ads work best for pages with a lot of promotion or educational content and will usually include a clickable link that allows people to actually go there and complete their purchase. Retail promotion ads work well because your customers have shown that they’re more likely to go to the pages with higher promotional content. The key to reaching your target customers is having the right goals for your ad. Here are a few types of Facebook ads that you might want to consider creating. These ads also tend to drive more search traffic for your brand as users who view a link for a giveaway or promotion are more likely to complete their purchasing process at the given website. These types of ads typically work well on news feeds or pages that showcase events.
- Jan 03
- 6 mins read
HOW TO Write A compelling Article that Re-Engages Your Audience
A lot of times, SEOs will say that doing good SEO is all about writing great content, and getting them in front of the clicky, machine friendly, targeted search results. It’s a case study of excellent content by an SEO and business person. Create re-engagement with another website you may not have linked to before. I’m going to show you these times when a Webmaster adds a new anchor text, and it looks amazing, and then gets spammed. But to write something which effectively re-engages with the reader, in my experience, it’s also very important to really understand your audience. I think people that create links like this – blogs, things of that sort – attract an audience of qualified, discerning, intelligent, and frequent readers. As we move through the URL of this blog post, I’m going to add text to the URL that tells the page owner that the article is, in fact, a Webmaster blog post. The next step: we’re going to hit save, and re-engage with the page. Next, we’re going to place a link to a post on this other website.This will put the author in contact with some people they may not know or have never met in the search results. I had more success in this step than I have previously, including — super — getting me an extension, when something similar would have gotten me into Google’s SERPs. After we’ve worked our way through the page title and featured page, we want to finish the page with an author’s tag and some catchy copy. But, please, and if this takes you any time, read this article first before you tackle your own page optimization campaign! Now let’s get back to building the article and, then, working our way through the section called “What we’ve included on the page.” Now, if you are like me, you want to send everybody that comes through the door of your content marketing efforts a message that will entice them to read the article, talk to you, and then hopefully become a customer! One of the ways to do this is to include things that all potential customers will see on a regular basis, regardless of their focus on the type of content that comes in their stream. If the article itself isn’t filled with the thing your audience wants to learn, how will they ever consume the content? Share your story, use images of yours, and that’s the only way that the information you are trying to sell will ever appear for your audience. For example, when writing a post that describes your technology industry experience, it would be fantastic to include one active job board company in the article.
- Dec 29
- 6 mins read
The Best Content Types for Your Business
Businesses now have access to a great deal of content, which not only has a great content opportunity, but is also a means of sharing your company and engaging with it’s customers. Some of the more widely known types of content are articles, infographics, design-rich apps, videos, and social media content. In essence, content marketing efforts are the direct by-product of marketing strategies by which businesses develop and communicate new information to their target audiences. Striving to consistently bring new, relevant content to their audience, businesses can spread content to various marketing channels. Social media is one of the most popular ways businesses create content that relates to their business mission, and one of the most efficient and effective methods that these companies use to spread their posts. Content production is multi-sided, and offers multiple different angles and strategies through which businesses can reach their targeted audiences. “Agile” content and “collaborative” content are a great way for businesses to use multiple content types to bring fresh content to their audience. Businesses can use agile content to generate fresh content that is topical, engaging, and relevant to their audience. This helps content creators find ways to get their work to their audience faster and also for content marketers to receive feedback for their blogs, websites, and videos. There are different methods of producing content and it is important for companies to look at different marketing channels and see what works best for them. Companies can also take content from across the board and include all types of content, creating custom content that fits into their overarching strategy, enhancing their brands and their reach. When considering the right kinds of content to produce, it is important to think about the overarching strategy and not just focus on particular methods to produce content. While there are many components in a content marketing strategy, the goal is to use the right content to reach your audience. You can use well-thought out ways to present and communicate your message and it can have different approaches depending on your goals and the audience your business is looking to reach. Using content in the most creative and unique ways for your targeted audience also allows you to differentiate your business through your content. To better align your content to what the target audience wants or needs, the right kind of content should be created. There are many types of content that will work when producing high quality content and keeping up with trends is vital in creating new content. These are some content types for content marketing that are perfect for your business: Given the focus being placed on content in today’s business world, content marketing is a great new way for companies to have their voice heard.
- Dec 29
- 5 mins read
Why Content Marketing Is One of the Best Ways to Reach Your Ideal Customers
One strategy that works well is to provide valuable content on your website that gives its target audience a reason to come back for more. The best research is conducted directly from your website; all the targeted prospects you are trying to attract and their needs are outlined and explained through your content, from content formats to the topics and tools you cover in your strategy. Here are some tips for how to create your best-in-class content marketing strategy: There are several possible ways you can use your content, including in a blog, in a newsletter, in social media, in case studies, or via podcasts. Building traffic to your website is a great way to gain inbound leads, although your business may be already ranking well in search results. “In a best-case scenario, it would be a speaker or author on an industry or society topic,” he writes in his whitepaper on how to create compelling white papers for business. All the information in your white paper will keep your business in the minds of your target audience. Social media is a place for you to reach your target audience, and it can be the place to help them discover your business.It’s an excellent way to reach your ideal customers. Additionally, you can use your social channels to create opportunities for exclusive content, explain your business with a clear message, educate your audience, and make a name for yourself. In order to use social media to build awareness and a following, you must first have a strategy. You’ll also need to develop your social channels to reach a wider audience. According to Asebes, social media marketing works best if you get the “look and feel of your business”. Also, you need to have a branding and design strategy to keep your business in the minds of your customers. You’ll need to ensure your social channels are organized in a way that drives traffic to your website and gives your brand name a strong identity and identity. In deciding what kind of content you want to create, you need to take into account your website traffic and search engine ranking. Although search engine rankings are important, you should also consider how useful you want to make these platforms and how much you can say about your business. Adding exclusive content on your social networks is also a great way to build your blog audience, which gives you another opportunity to reach the people who might not read your blog post the first time. Again, in order to use your social media well, you’ll have to determine what kind of content you want to create and why.
- Dec 29
- 4 mins read
What You Can Do to Increase Your SEO Traffic using Content
Therefore, for those who want to get the most value out of their SEO content and want to get bigger organic traffic, we’re going to share two strategies we’ve compiled to help you creating the best SEO content that gets more exposure and, ultimately, more traffic to your website. Prepared post production which has content written to align to and support the online marketing content you already have, and/or by resources you use such as experts, or partnerships. Small business owners can actually take it upon themselves to be more creative in web marketing by creating more targeted content for specific industry niches. While sub-marketing isn’t the new buzz term yet (it seems like everyone now uses it), it’s gaining in popularity. Make sure to create the content in such a way that people can search for your brand by keyword in conjunction with the relevant niche. For example, when writing marketing posts about SEO or web design, you can list the two major areas: A lot of marketers look for SEO experts because they think it will save them time and money. This wouldn’t have provided the same amount of traffic because Google controls the entire content of your site, right down to the keyword space. Keep in mind, while it is okay to hire an SEO specialist to create content, your job is to find the right SEO expert. When hiring an SEO specialist, you’re primarily paying for their time as the search engine is only getting 1% of what you were working on or producing before the SEO specialist happened to be available. Every time an SEO post goes live, it can bring in qualified traffic that won’t be generating into your regular traffic funnel. They’re more of a long-term online marketing tool to save you time and effort while also generating valuable organic traffic for your website. Find opportunities in your industry and create quality content that’s relevant to your niche, with great keywords and conversion goals. The great thing about doing this is that Facebook takes some of the work out of it, by showing you how much traffic your content is producing, as well as ensuring your posts are being recognized as authoritative. This is great traffic for the site and a great SEO strategy. Basically, you want to provide a fantastic page that searches and ranks better, which SEO content, and have it jump out at people and garner some incredible amounts of traffic from it. Take the time to build a great content strategy so you can create it for the right reasons and get top-tier results for your site. The best way to do this is to consistently use it as an SEO content strategy, not just whenever your SEO post goes live.
- Dec 29
- 4 mins read
How To Improve Content: Three Ways to Increase Your Traffic
Whether you’re trying to reach a small group of people or an audience of millions, you’ll be focusing your efforts on different ways of improving your digital marketing strategy, and in many cases those efforts will be significantly time consuming. Take a look at the types of content that you produce, and determine which pieces have the best chance of getting you more traffic to your website, getting you more visitors to your blog, creating more subscribers for your website, and growing your reputation for providing information to your target audience.At ConversionXL, we build our sites around specific audiences, and use the same techniques to achieve results that everyone can accomplish. Actionable content action plans are tools to help you craft content that will help you engage your target audience and get them clicking on your links to visit your website. While content marketing is a priority, many people can find themselves stressed out and overwhelmed while producing great content. Take a look at how you can keep you on track, and develop the right type of content to produce that will help you make the most of your time and create results for your business. Instead of creating another piece of content that it could be passed on to a different person it will be a valuable resource and it will definitely lead to traffic from your audience. If you’re creating content that needs to be filled with information that leads to a goal that’s not accomplished through content, then it can become overwhelming and impossible to complete. Instead, content marketing starts with showcasing and increasing the amount of content on your website that’s being shared. While many people want to get their information from one media outlet, content marketing takes its time to build content that your target audience is using and isn’t bound to find through you. Guest posts: Not only will these articles rank high for your search terms, but you are also attracting new users to your website who will read these articles and will visit your business. Not only will these articles rank high for your search terms, but you are also attracting new users to your website who will read these articles and will visit your business. FAQs: Answer questions in an easy way and your target audience will want to go to your website and read it. Answer questions in an easy way and your target audience will want to go to your website and read it. Optimize the content of your website, constantly add new content, and don’t forget to use PPC and/or SEO strategies to promote your content. In the end, always keep a good content strategy in mind when you’re working with your content marketing team.
- Dec 29
- 4 mins read
If Content Marketers Think about Content in a Visual Way, They Are Making the Right Move
Understanding content marketing to an unfamiliar audience is like explaining sports to an unfamiliar basketball player. With content marketing becoming more mainstream (product placement and ecommerce), it’s more important than ever to explain what it takes to create content. If we think about the concept of brands and what they need to understand with content marketing, there are four major brands in media and sports. Facebookebook has adapted to meet the needs of the way people share their information. Twitter has to understand users, engage them, and engage them with content in a prominent way that engages them in real time. Just as the work of an assistant coach is supported by his supervisor, the work of a brand is supported by the people who provide the company with the skills needed to produce quality content. At the very start of any content marketing program, it is vital to understand who owns the content and a few simple questions to ask about this. Who’s the one (1) Brand That Owns the Content? Whether that’s leading an organization or a sports team, we love a hero that has it all, has achieved high levels of success, and manages to do it the old fashioned way. Asking yourself who is the one (1) brand that owns the content you are producing, ask yourself the following questions: Who owns the content that a user will share with the world? Who owns the content that users are consuming? What role does a brand play in producing the content that we consume? Who owns the content that the user will post to their network? Who owns the content that a brand will want to post online? Who owns the content that a brand will want to use? Who owns the content that a brand will want to use? Who owns the content that a brand will want to use? One thing that’s for sure is that the first step when it comes to content marketing is understanding the role each brand plays. Who Owns the Content?Who owns the content that your users are sharing on Facebookebook, Google+, Twitter, YouTube, and ESPN? What are the best ways to use your website and/or content to promote your business? Here are some tips I learned when creating and optimizing content for websites and blogs. Add keywords to your blog posts to “package” their content in a way that makes it more appealing to a wide audience. While I am a firm believer in SEO, it should be a way to attract people and not a distraction. The more people use your content, the more confident you can be. Many people learn how to create good content from their colleagues.
- Dec 28
- 5 mins read
Content Marketing: Focus or Fail at This Critical Step
Plus, if you’re a small business looking to scale your presence, you really have to embrace content marketing. A masterful content strategy can lead you to building a loyal audience and adding new users to your database. But they still go down and spend time studying their website and reading pieces on different sites – not to mention keeping up with Google updates or following major events. Unfortunately, this isn’t the reality – small businesses need to start focusing on publishing quality content and optimizing their websites for search if they want to keep up with competition and get greater results. Unfortunately, finding real-time, easily accessible, and engaging content is still rare for small businesses. Small businesses have the opportunity to create more authentic, quality content, because their audiences can’t take time out of their busy days to research what they are looking for. ) can be scaled up for live production, content publishing is easier for the average small business. Less than half of all businesses are able to keep up with content marketing demands, meaning there’s less time and money to invest in it. Many small businesses fail because they focus on content marketing for the wrong reasons. Remember, your audience is more likely to visit your website to download products or view another brand’s content rather than to pay for an ad. So whether you’re launching a new product, service, or feature of your existing offering, you have to start focusing on creating user-friendly content. Learn more about creating your own great content by reading our detailed guide, “How to Create Interactive Content & Build a Better Website. One of the hardest things for a business is to get their audience to listen to their content. A typical question a potential customer may ask is, “So, what’s the benefit of this piece?” To answer this, you need to back up the content with facts and figures and truly tell the audience about the real benefits of the content that you’re sharing. Content marketers know it’s critical to answer this question before they even send out a publish the post. Another important step to take is to find the best topics to pitch. Who wants to know how to start a business or financial advisor? Everyone who has ever started a new project will remember the articles they read when it was done. Whether you’re a freelancer or someone in your field, you’re one topic away from having an amazing content marketing strategy. Start with publishing a few articles that speak directly to your audience and rank well. Use statistics that confirm your assumptions or question the thought process your audience has when they write an article. Learn Content That Targets Your Audience 2.
- Dec 25
- 4 mins read
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