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Posts Tagged: pages
Top 10 Ways to Attract Ideal B2B Prospects
In the midst of your influencer outreach, your Inbound Marketing strategy is starting to evolve, gaining momentum, and, well, you’re seeing this in your numbers, too. But I think the most important element of an effective marketing strategy — and the most immediate area of focus — is building that intangible connection with the prospect to drive them to do what you need them to do, do exactly what you need them to do and help you achieve what you’re trying to accomplish. Inbound Marketing is about understanding the core needs of your potential prospects, listening to their needs, and providing the relevant information that can help them reach their goals. You’ve got to know your customer and personal needs. Inbound Marketing is all about creating content that is valuable and relevant, which means knowing when to post, posting at the appropriate time, and answering questions and challenges your prospects and customers may be facing. And of course, writing content to satisfy these basic needs is just the right way to go when making a connection with your prospect, customer, and lead, whether you’re a member of the B2B sales team or a B2C sales team. The moment you abandon your Inbound Marketing strategy (post a link, add a contact, and hope the offer or solution gets noticed), you’re never going to do better than you ever did. Therefore, you’ve got to be disciplined about your content, and don’t assume it will work. In both B2B and B2C leads and sales processes, there’s an agreement among sales people that it’s a time management issue that never gets resolved. It’s a time management question if we’re going to spend time educating prospects and customers. Work with that prospect and listen to their issues, concerns, problems, complaints, hopes, dreams, wants, and challenges. And when it comes to sales, listen to the sales conversations they’re having with their peers and with their sales teams and are learning from the experience. Listen to their conversations with your sales people. If your company is going to fill your customers’ need, it’s important that your visitors see your connection to the world. And when people start those conversations, they’re going to want you to be an engaged party. Engagement with people and customers happens when your company’s content is compelling and accountable for driving more people to the buying journey. Inbound collaboration begins with the listening and learning process. Listen to what your prospect is saying about their pain points or needs. Promote to others when you know they’re good for the world and the company. If you’re doing it right, your prospect or customer experience will echo how you treat your team.
- Jul 24
- 5 mins read
How Healthcare Professionals Can Better Balance Work and Home
Healthcare professionals must take on more of an attitude of work-life balance, and not just in their personal lives. One way healthcare professionals can make up for lost time is to set goals for themselves, and focus on a specific task. The same amount of time spent at the finish line isn’t expected to go to waste in a busy professional day. The same amount of time spent at the finish line isn’t expected to go to waste in a busy professional day. Despite the prevalence of “work hard, play hard” as a performance imperative, it’s increasingly recognized that people will only achieve work goals by limiting distractions, decreasing time spent on administrative tasks, and substituting rich, energizing relationships for the time-consuming burden of carrying out tasks and getting work done. Initially, the focus was the 40-hour workweek, but then it evolved to a life-long focus on goals related to health, family, and personal relationships. As a result, the patients and folks in the medical advisory board are healthier and can make better decisions about their health and their quality of life, having more time for you to devote to these activities, their relationships, and family. And that translates into happier people, better health, and more success in their professional lives.Here are some other “work harder, play harder” strategies healthcare professionals can adopt: Find a new way to close Meetings, happy hours, happy hours of networking, and these other activities that allow you to recharge and get focused on work are all sources of distraction. If you’re having trouble making it through the workday without the distraction of a meeting, happy hour, or networking, it’s time to take a step back and put the activity you’re working on on a “what-to-do list. This starts to help you, and it’s just another great way to boost your productivity and encourage your job-seeking efforts and relationships. Not only will it boost your own productivity by having others do the work they’re taking on for you, but it will get everyone to use that weekend — since the “work talk” should be off limits — to share ideas with each other. When you’re busy creating content and connecting with people in your field, every project you work on means you’re improving your professional and personal relationships. And make time for activities like what I call “building a community.” Your own name and that of your colleague should go along with the community or social network you’re starting. I’m not saying you have to be able to predict your own calendar, but if you have time-consuming project due to release tomorrow, it’s a good idea to prepare yourself for what’s coming, so you’re ready to go when the storm hits.
- Feb 13
- 5 mins read
Being Helpful on a Page is More Important Than Adding Content to Your Website
This isn’t new news: a common assertion among SEOs and content marketers is that the information received through inbound web searches has now risen to an unacceptably competitive level. There are a lot of facts and statistics that SEOs and content marketers can talk about the real “dramatic” changes in the SEO business, when it comes to the structure of search results and the search practices of their respective organizations. Search traffic through Google is extremely beneficial to your content marketing activities, and the ranking of your website through Google is critical to your success. In addition, their Google Page Rank has started dropping slowly but surely as there have been no changes made to those parts of the algorithm for a long time. Hence, the only real link building you can do, with the exception of promotion of your posts or articles, will be building credibility by continually making the right use of additional links within your site.Further, Page Authority and Title Tags A lot of Internet marketers have the mindset that their site pages are the only important areas to improve in regards to SEOs. While there are a lot of ways that you can improve your website pages, creating unique content content is the most important thing that you can do to improve your page rankings. As long as you can provide value to your readers, instead of delivering content that is not relevant to their problem or angle, you have a good chance of increasing your search rankings and generate more traffic through search engines. The copy you write, and the content you create will only be as good as the credibility of your website and how well you can defend that content with your Google rankings. For most searches on Google, results will largely be influenced by the type of content and niche of your website. The form that you write, it, and the content will mostly be among the most important elements when your content strategy is based on keyword search tactics. With the right type of content, it can be more likely to rank for that keyword. Additionally, if the website that you create is linked to by content from the search engines, it will help to complement your results, helping you achieve higher rankings. If you’re creating content around not specific keywords, but low relevance keywords, that keyword may not bring much benefit to your search rankings. Being helpful on your page is also an important aspect to content strategy. If your content is valuable and helpful to your audience, your search rankings will also get a boost from the numbers of links to your content from your blog posts and articles.
- Sep 24
- 5 mins read
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