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Posts Tagged: posts
The Death of the Word “Content”: Considered the Future of Marketing
Content marketing hasn’t necessarily been seen as the hot way to get more traffic to your website in the last decade, and it’s usually associated with writing blog posts in an old-school style. However, over the last few years, it has become obvious that linking content to an external keyword will bring more traffic to your website than simply writing an article about your company in the traditional format, and it’s easier to do than you might think. When it comes to creating a content marketing strategy and offering great results, it’s important to know your audience. In the beginning, it was about building up a following and keeping people interested in what you offer, but now that humans are more interactive than ever before, the emphasis isn’t so much on building a following but rather on providing new content for your audience to look at, and in turn, read and share. Further down the line, creating new content to keep up with the times has become a new tactic for effective content marketing, as well. Over the years, it’s become apparent that providing consistent content over a long period of time is the most effective way to get the attention of the search engines. Choosing the right type of content to create is also key, as the more consistent your content strategy becomes, the more likely it is that you’ll achieve a higher rankings. Of course, there are no absolutes when it comes to creating content for your business – that’s why it’s so important to choose the right content marketing strategy. We’ve included a selection of content marketing concepts and content marketing ideas that have been successful for their own, and in some cases have been used to bring a lot of traffic to your site, making them great content to use for your new content marketing strategy. When it comes to creating content, today’s marketers are different from those in the past, so it’s vital that you’re aware of that. This may seem like a technical topic – which isn’t meant for SEO purposes – but really all of us should keep an eye on the Google search rankings of websites to see how much content is being shared. To achieve higher search results for your website, you’ll need to work on making content that is engaging and interesting. Either way, you’ll have to think of your audience first before you decide on the best way of making your content a great piece of marketing. Rather than putting a stereotypical law, world view, research, etc., in place, you need to put the most interesting information into the headline or opening text and leave some space for people to dive in.
- Dec 29
- 6 mins read
Top 5 WordPress SEO Tips for 2013
In an attempt to revitalize the popular search engine, we’ve all seen Google slowly but surely push content marketing back onto the front page of the web. From keyword-based anchor text placement in the search results, to the rapid move of brand building towards content websites, Google has always pushed content marketers closer to the center of the SEO equation. ” The reason we are pushing content marketing is simple: It’s one of the most effective ways to earn consumer attention on the web, as well as top results on most search engines. Take yourself, for example: If you’re an attorney, who makes out well on search engine rankings, creating websites about SEO and legal issues is a very effective strategy in getting discovered by both the client and the potential client. Our web traffic continues to grow, and our popular websites are still competing head-to-head with keyword-rich websites, all in the name of being found, but when we finally get to the top of the web results for many popular websites, Google shoves overzealous SEO content creators to the foot of the stack. If you don’t have anything witty and inspiring to write about, you won’t appeal to the search engines.Finally, your readers are the most important aspect of any content marketing strategy, so make sure you’re creating content that appeals to them and that leads them to landing pages that are a vital component of an SEO strategy. You need to consider where mobile users are likely to look for your content, and optimize your content for mobile devices to increase it’s reach to this growing demographic. Put your best keywords in your top content, and the images are going to be relevant to mobile searchers too. Google has released significant updates to improve the quality of search results from machine learning and significant updates to algorithm changes. Remember that whenever you optimize your content, Google will step in to improve it and adjust it to make it more relevant for the search results. Consider optimizing your content for the context of your target audience to get the best results on Google: In a call to action, say something directly related to the related content that the current search term is a question about. Therefore, Google has been experimenting with algorithms that keep better fits for keyword phrases and keep them updated as they are the best fit for the current trending topic. Get creative about SEO tactics to keep current results on the Google algorithm that will best serve your audience; However, it’s important to think about the colors, use of devices, and even the search query to serve the right content for the right search.
- Dec 29
- 6 mins read
Creating Sit-Down Blog Posts & Long-Form Content
Digital marketers recognize and spot content fatigue, so they can stay relevant to their customers and above their competitors. I spoke with two experienced content marketers who offered straightforward tips on how to best serve your audience with content, which includes longer form, built-in forms, and headlines that let your customer know what each post is about. This post aims to walk you through a step-by-step guide to building your brand’s content strategy that gives you a solid foundation for the long term. What are the most common mistakes your content marketing team make? Speaking with Jason just before Content Marketing World, there are some mistakes everyone needs to learn from. Jason thought it was a mistake, but when he looked into it, content marketing has certainly gotten away from him. The team has agreed on a large content project and basically gets overwhelmed. Luckily, your content marketing team has been on the forefront of social CRO. Where does long-form content fit in the overall content strategy? I find that long form posts on our Facebookebook page with more or less 5,000 shares, are getting a lot of attention. Why do you think longer form content is usually more engaging? How does a post fit into a content strategy? Writing long-form content can be alluring and take away from the email copy, but a sit-down blog post or publication is one of the most effective ways to build a relationship with your brand advocates. Where does long form content fit into a content strategy? Why it fits into a strategy is what most of us struggle with.But it doesn’t need to get between your content team and the storytelling inspiration they receive from creating longer form content. What about the types of content you choose for a post? The very length of a post for example can mean less content for your reader. 3 steps to improve your marketing content Communication is the first step to getting your content to the audience you want. Lead the post by speaking to the reader about the bigger purpose of the piece and explain your love for doing this. It’s likely your content plan is already in place and you’ve written a post or two to answer any questions your audience might have. But a post should ask questions to the reader. It is more fun if you ask questions of the audience, and I think it engages them more. Use these as inspiration for writing a post. It’s always fun to write questions, even if you are a copywriter. An article by Rand Fishkin is a great example of how good questions work for this type of content: The post with the question has the end.
- Dec 29
- 5 mins read
Why You Should Build a Content Calendar for Your Business
In today’s world, people can’t be expected to work hard, become mobile users, shop online, use social media to find what they’re looking for and listen to their favorite podcasts all at the same time. It needs to be timely, relevant, targeted and useful for people to want to consume it. The aim of content marketing is to educate and inform (especially if you’re crafting for an audience specific) and also entertain. With a solid content marketing plan, you can publish a lot of useful content in a broad range of formats. If you’re trying to create relevant, authoritative and engaging content while still being pleasing to the eye and engaging for your audience, it’s never been more difficult to do so. The value of content is a testament to how you build a relationship with your audience in every part of your content marketing. If you have any real feeling about your business and your customers’ experience, then you can take your own personal view of your success to market.But if you’re only thinking about the past and stressing the importance of your company to the world, you’re missing the point. It’s not just content that you can bring to your marketing mix to help connect with your customers, but also the processes and routines you put in place to get a company the success it wants. While the first 30 minutes of the webinar is heavily focused on how you should publish content and execute in the morning, the final hour (and all subsequent webinars) take the webinar audience through an approach that helps streamline and bring the production and innovation process in-house for your content marketing efforts. In an hour and a half clip, he starts by saying why content marketing has to be part of a strategy your business needs to get on. In an hour and a half clip, he starts by saying why content marketing has to be part of a strategy your business needs to get on. It’s about consuming content in an interest-based context and understanding which content takes the most time to create. To get the best out of content marketing, you need to understand the content first. They’ll have relationships with potential customers who need to hear from you and can be useful in sharing the content you produce. Evergreen content – old press releases that aren’t necessarily viral but are useful to the audience because you’ve included a lot of information – is one way to build a content calendar. Bob says blog posts, articles, and other articles need to get up to date, and getting that good information in the right place is important.
- Dec 29
- 6 mins read
Content Marketing for Content Retention and Shareability
For businesses like Google, improving the quality of the content produced on its websites is a way to expand its search engine result and give its content a higher ranking. Being able to provide content that is converted on the search results page (SERP) will make its way into its algorithm, which in turn will drive traffic to Google’s business. Most importantly, you need to build links to high quality content across different social media platforms, he says. It’s up to the company to make sure its content reaches the right audience, and once it has done so, the SEO and PPC team can focus on SEO. “While SEO has always played a role for making sure our content ranks well in search, no longer. He cites a study that the average audience on YouTube views almost 100 videos before making it to the homepage, he says. According to an article in Search Engine Journal, on average, an individual usually visits 100 different social media sites before actually landing on the homepage of a website. “Content marketing strategy is different than any other type of content creation and you need to have a good strategy in place for success,” he says. When it comes to SEO, he says, it’s important to create topics that are important for your target audience. “On the internet, SEO is not only about a search engine,” he says. So, how can businesses go about content marketing for search engines? When developing your content marketing strategy, you should go through a set of tests to see what your target audience wants, he says. From a brand perspective, you have to be able to measure what works and what doesn’t work when you look at your content marketing strategy, he says. “You are only going to get a really strong consumer/influencer if you are also going to be an influencer in your industry.” He stresses the need to consistently produce on content marketing as part of an overall strategy. “You can’t just find an industry that’s interesting or create content that’s going to be relevant to that industry,” he says. You have to deliver a consistent rate of website traffic and the success in content marketing will ultimately be measured by how often your content is shared. You need to have a process to get to that point,” he says. Seidman begins to explain the content marketing process by saying that the focus really has to be on making the content happen from idea to publishing. Once the content has been created, you need to make sure that it’s been published and shared.
- Dec 29
- 6 mins read
10 Tips to Content Marketing Success
The popularity of social media, and their omnipresence in the digital world, allow online marketers to communicate with their target demographic in a unique way. With more web surfers going to social media in 2017, it is no wonder that the campaign platforms out there have made content marketing the ultimate strategy, and the target audience of success is one that wants to consume content in a way that is engaging and useful. This is a main reason why inbound links are one of the most effective ways to achieve rankings, with link building ranking much higher in Google’s ranking algorithm. One of the most important ways to improve a website’s rankings is to engage with your audience in the way you provide content. All of us have seen the interview podcast and content marketing campaigns being a part of headlines that are of great importance to a person. Combining things like human-centered content, and highlighting it in the SEO strategy helps increase a website’s digital visibility. If a website sees a 20 percent increase in search traffic, a lot of it can be attributed to increased content because of the changes Google makes to their algorithm. The best thing is to make sure that your content can help the search engines find what they are looking for in the way they can be found, and not the other way around. If you have followed the social media trend for a while, you will have noticed that the content on Facebookebookebook and Twitter is quite similar. This is what makes content marketing very useful for businesses of all sizes. For content marketing to work it has to be shared at all times, and Facebookebookebook is a perfect platform to do that. Hopefully that means that you have researched the keyword area with all of your potential customers, and you know the kind of posts people will want to find answers to. People are more likely to look at your name and work with you if they know what you do, and you could even see a boost in your numbers. No matter what industry you’re working in, you will want to build a great profile, and LinkedIn is the perfect place to do so. If you’re a business owner and you already have a Facebook Page, then chances are that you can find a way to use Google+. Plus, people searching for Google+ trending topics will see what you share. More people are on Facebook than any other social media network, and if you don’t join in and start posting, you’ll likely be at a huge disadvantage. If you’re interested in taking your content marketing campaign to the next level, then video is a great medium.
- Dec 29
- 5 mins read
Benefits of writing and commenting for Businesses
More and more websites are having content marketing strategies in place. Citing the importance of writing more and keeping a blog list updated, they aren’t shy about mentioning why they think it’s great to have something like this. Content marketing is a strategy of creating content for your site and broadcasting it on social media platforms. As long as businesses have a blogging topic in mind or publish content regularly, they will generate a high number of blog comments and comments – meaning great exposure for their business. Businesses need to have a good idea of what they are seeking to achieve, and a good content marketing strategy can bring about a lot of things for you. Your blog posts need to have an identifiable starting point and look at what your readers want to read about on your website. Regularly writing unique content that your target market will enjoy interacting with will lead to sharing and (hopefully) reachable leads for your business. Using the blogs that get a lot of traffic to get your business’s name out there is a great way to gain recognition. Businesses need to communicate with their target markets and this can be a lot easier if they are openly engaging with people via their blog. Blogging is a great way to create an atmosphere where you can share different viewpoints that your business offers to your readers. One of the best ways to get your business out there is through social media. Your target audience probably already follows you on Twitter, so it’s a great way to show them that you are thinking about them and what is important to them. This is a great place to write posts that are useful for your readers and give people a chance to interact with you and your business. If you have no experience in the industry, then look at articles that already have lots of engagement – they are great for future posts, which means that they take less time to write and work on writing and getting quality links. This is a great way of showcasing your business to all your potential clients and ultimately, gaining the trust of your target audience. You need it to be marketed in a creative way and the best way to do this is with a good blog commenting policy, which often won’t be time sensitive, so you can give your business some time to breathe and work on it before you do. Writing consistently and finding ways to get your business links means that you are always up against time. You just need to work hard to ensure that every post you produce is consistently engaging, well written, and hopefully SEO quality.
- Dec 28
- 5 mins read
Content Marketing Is About More Than Links
To stay competitive, businesses can’t just link to other websites for the sake of brand exposure, it’s important for them to actively search for the webpages of other businesses that have a more robust marketing presence and are experts in the relevant categories. It’s sometimes overlooked as an important component of what is the true content marketing. In fact, it’s the goal of the marketing division to build a content marketing strategy that helps the business achieve it’s ultimate goal – establishing itself as a leading leader. Good storytelling is essential for high-quality content marketing, with a great story resulting in readers giving their first impressions of the author or company before reading the article or video. With the number of readers getting distracted by the internet everyday, people don’t necessarily spend long on reading content if it isn’t unique, interesting, or entertaining. Content marketing today is all about telling people’s stories and getting them to engage with it. Content marketing combines the way a business conducts its marketing activities and the type of content they create. It incorporates inbound links, email marketing, content marketing, and social media. Although that is certainly true, with many people now spending more time on Facebookebook than watching TV, marketers are taking notice of the fact that the overall content creation and consumption habits are going in a different direction. Content marketing is even playing a more prominent role in social media these days as it’s more organic to a business to share content. Content marketing for the business is comprised of a lot of different parts including: Content that is useful and relevant to a company’s business must have significant marketing potential from the start. Content that is useful and relevant to a company’s business must have significant marketing potential from the start. Brand & Usability – every bit of content that one produces must be sleek, organized, and easy to use. Psychology & Openness – companies that provide engaging content will see more visits to their web pages and lead in sales. – companies that provide engaging content will see more visits to their web pages and lead in sales. Be honest, marketers are still learning how to create effective content that is relevant and useful. Be honest, marketers are still learning how to create effective content that is relevant and useful. Businesses are taking note that creating useful content for the internet is important. Every piece of content you create is a way to tell a story. We see companies using social media to promote their content marketing, and then plug them in to their online activities. We see companies using social media to promote their content marketing, and then plug them in to their online activities.
- Dec 28
- 6 mins read
5 Social Media Posts Every B2B Marketer Should Follow
Everything I do in this column is based on the premise that not all marketing is the same and that content marketing has proven to be a valuable means for brands to create more consistent and profitable results. From a business standpoint, content marketing is a powerful marketing tool – but when we consider just how powerful, we need to make sure it makes the most economic sense for our brands. Recipients enjoy reading the material and website visitors often share ideas on how to improve the content with friends or colleagues. It’s a great way to identify the best content marketing tactics, such as creating entertaining and motivating stories. Content is also a wonderful way to generate new and recurring revenue as brands who publish content receive referrals and more qualified leads. In addition to industries, I’ve found great examples from the fashion industry, business and PR community, entertainment, news, and other industries that drive sales for B2C marketers. Plenty of B2B brands in your industry can produce great content, too. You can find templates to use on your own website or create great content on your own. Landing Pages and Content for Building the B2B Brand The B2B content land page should focus on your authority in your industry and include the content you’re currently producing that’s trying to educate, inform, or engage your audience. Your landing page should include the top content creation, conversion, and sales goals that you’re working toward to find the most efficient traffic to your website. It’s not that you don’t believe you can generate a sale, but it’s important to understand how to drive a loyal, multi-faceted following by promoting content that will capture and convert leads that already know and like your brand. I’m always stunned by the amount of individual talent we at Searchmetrics have in New York, and part of this is that they have an understanding of the content marketing world, and how to use it to their advantage as they work with clients. Think about how valuable your content is as a build for your brand, and then think about how you can use it to drive traffic to help you move from being a nice to having an amazing experience. You can use your content to drive people away from your competitors’ sites, even if you don’t have a direct competitive sales competition. You can use your content to drive people away from your competitors’ sites, even if you don’t have a direct competitive sales competition. You can use your content to boost your own sales. You can use your content to boost your own sales. You can use your content to show you’re the expert on what you have to offer.
- Dec 28
- 6 mins read
Content marketing for content marketing’s sake, increasing your budget and brand awareness
Content marketing is the marketing of using a company’s products and services to provide a specific type of information that leads the consumer to buy from that company or its products. Content marketing consists of a range of features that help to drive more exposure and brand awareness to the company. To compete in the internet content market you need to make sure that your content is search engine friendly. Share content on social media.These strategies can boost your content marketing budget and increase brand awareness. Starting a shareable social media account and creating content worthy of sharing is the single most important way to increase exposure. In addition, social sharing is the best way to boost your content marketing budget and increase brand awareness. In addition, social sharing is the best way to boost your content marketing budget and increase brand awareness. Content that people share turns into a strong positive brand association that brings you business benefits. Shareable social media accounts and content worthy of sharing is the single most important way to increase exposure. Shareable social media accounts and content worthy of sharing is the single most important way to increase exposure. Shareable social media accounts and content worthy of sharing is the single most important way to increase exposure. Your company can use social media to interact with your consumers in a fun and informal way. Your company can use social media to interact with your consumers in a fun and informal way. Your company can use social media to interact with your consumers in a fun and informal way. Your company can use social media to interact with your consumers in a fun and informal way. These four examples will help you to boost your content marketing campaign and reap the benefits that it can bring to your business. These four examples will help you to boost your content marketing campaign and reap the benefits that it can bring to your business. These four examples will help you to boost your content marketing campaign and reap the benefits that it can bring to your business. These four examples will help you to boost your content marketing campaign and reap the benefits that it can bring to your business. Are you beginning a social media marketing campaign or have you already launched a content marketing strategy? This is the perfect time to plan your strategy based on these specific guidelines to ensure that your content marketing boosts your marketing budget and boosts your brand awareness. Not only will these content pieces help increase your shares on social media, but they would also help you build your business’ content marketing budget and boost your brand awareness.
- Dec 27
- 5 mins read
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