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Posts Tagged: Sales Automation
On Doing more with less
Working on a list of some clients in the September edition of Sell Like a Pro, I was amazed at some of the responses I received: “I can’t cut the print copy. … I was…
SMA Can Help Your Business to Be a Success
Strategic Marketing Automation (SMA) can become a huge cost-saving and revenue-building strategy. The benefits can be identified by use of simple keyword search optimization, an exhaustive web search optimization tool, and targeted marketing campaigns. Using…
How to Build a Successful Marketing Automation Program
A messy marketing automation is the most profitable, yet most lack the cost-effective results because they are static, meaning they lack highly motivated activities that maintain consistency, according to Marketo CEO, Scott Blum. The continuous…
Do You Know Where To Start? 5 Social Media Marketing Tools To Start With!
Social media marketing is among the most important tools we can use to connect with our customers and build consumer trust. With the right tools and strategy, we can create your brand’s image online and…
Think of Marketing Automation as a “Machine”
“Marketing automation is about taking a lot of communication that previously happened on a phone, and building that capability into a digital medium, into the work flow across all stages of the process.” Bob House,…
Faulty Cost-per-View Coming Through the Door for HubSpot
Targeting the right customer at the right time with the right message is easier said than done, and often unattainable. HubSpot’s marketing automation software strives to take that process a step further by automating it,…
Adopt Ecommerce Marketing Automation with Eloqua
As a brand marketer, you probably know that if you want more conversions, you need to spend more on marketing. As usual, the problem with marketing automation, is that it is usually very expensive to…
Machine Learning and Marketing Automation
The click is a powerful and all-important tool in the marketing toolkit, as it’s a really well-defined metric that allows you to gauge the effectiveness of your marketing efforts. However, going forward, marketing automation is…
Marketing Automation Experts Weigh In
And it looks like artificial intelligence might be coming to the benefits of marketing automation more and more soon. Conversions are at an all-time high and marketing is becoming easier with sales chatbots to remind…
5 Reasons Marketing Automation Is a Powerful Marketing Tool
Marketing automation is really helping out this category of marketers in two ways; easy to use tools that automate behaviorally relevant searches and also improves sales opportunity. But, we still mostly have small and medium…
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