Companies can boost their ecommerce sales by aggressively pitching their own brand. According to a MarketLine study, the product/service offering generated over two-thirds of online sales. If you’re a sales manager, you need to put together products/services that will reach a wide audience. This can be done using content marketing. Here are some killer content marketing ideas that you can put into play.

1. Tips And Tricks

Offering fresh techniques that allow people to successfully complete specific tasks is the best way to get feedback. It can be specific or general. You could just say that a certain task might work in your business, or more specifically, your product line. You could even detail the specific steps involved in doing each step. You can play with copy so that you communicate what you’re trying to say.

2. Digital Media

Similar to the concept of tips and tricks, you can include digital media in your content marketing strategy. There are thousands of websites and apps that serve up digital media. You could put that all in one place or focus it on a particular product or service. It doesn’t matter which one, if you do a good job of picking the right pieces of digital media, it could yield excellent results.

3. Product Samples

One of the best ways to gain feedback is to include a product sample. A big factor in the purchase of a product is the combination of its features. A sample that offers valuable feedback for certain items, provides more information for customers to consider.

4. Social Media, Live Events

Social media, along with live events, can be extremely effective ways of generating feedback. You could involve customers or shoppers, allowing them to give their first impressions and feedback. This way, you can consider every step of the purchase cycle, including follow up interactions. Social media marketing can easily surpass your website in traffic. It’s important to follow up and analyze what worked and what didn’t.

5. TV/Radio Spots

Online is a convenient way to get your message out there. People can do their research quickly and easily. Television/radio spots, however, can give your brand an instant boost. Have a focus group create a talking piece that will help push your brand message.

6. Showcases

A company can also put a showcase in place in order to increase awareness of its products. By showcasing products, you’re going to get much more traffic. In turn, these visitors will naturally want to buy the product. A showcase could feature a range of products. Once a visitor decides to buy, you’ll get a confirmation email, which also doubles as an additional lead generation and engagement process.

7. Product Design

A product design can also be very effective. Designing something to be intuitive, useful, and helpful can definitely help boost ecommerce sales. An understanding of the customer, product development process, and understanding of process can all help you to come up with products that will help increase sales. If you’re a product manager, you should think carefully about designing new products.

8. Sponsored Content

You could also sponsor online content, often known as sponsored content. This can be particularly effective, especially in the arena of ecommerce. Not only do you get the early release of content, you also get free leads and follow up interaction. This makes it attractive to some potential leads, who may, for instance, sign up for a newsletter once you have an article. Also, sponsored content tends to be much more entertaining than straight content. While there are plenty of paid adverts, sponsored content is easy to like, share, and add to your social media posts.

9. Random Tasks

You can also use random tasks to generate online reviews. By taking on these types of tasks, you can keep a record of what your customer has done and how they liked the product. Then, you can take the feedback and use it in future product features or promotions.

10. Free Specials

Another way to engage your customers is to offer free product features or free commissions. Other ways you can engage people in free promotions include offering referrals or offers. Reviewers are available for free if your business has done something positive, or they can be part of your paid sales representatives.

11. Recent Releases

A company can also release a product that’s been in the works for a long time. There is a strong chance that this product may get lost in the ecommerce shuffle, but that’s why you need to keep it in the limelight. It may take time for people to become aware of it, but you can give it exposure with a recent release. For instance, if you’re a manufacturer and release a better mousetrap, there’s a chance that people will buy from you instead of their