Have you ever wanted to do something with your marketing efforts without the help of a huge team of people? Whether you’re selling a product or product support, or even an idea, the point is that you’re limited as an individual in what you can achieve with just your own hard work and expertise. It’s the same story when it comes to marketing, which is why marketing automation is one of the biggest companies out there today.

Marketing automation is all about automating processes and routines, meaning that every part of a marketing campaign is scheduled and ready for action right in the moment. Whether it’s digging through and counting leads, putting them in a request form, crafting a pitch, creating a Facebook ad campaign, or all of the above, you can optimize your marketing efforts from a single platform.

However, you may have noticed a major roadblock during your implementation of a marketing automation program: 1) having a rough budget, 2) human error, or 3) lack of management. Once you’ve overcome these roadblocks, here are three more that you’ll need to overcome.

Too many clients

With the help of artificial intelligence and automation, you’re able to analyze, identify, and account for real-time patterns. Unfortunately, having too many leads to account for comes up a lot because of the fact that each lead might be highly different in terms of weight, background, and time taken to convert.

This is a concern, but it’s easy to overcome. Suppose you build a campaign that targets 4 campaigns and produces 500 sales leads. You’re likely to have far too many leads. Instead of sending the same prospect a bunch of times, automate this campaign and only contact people who’ve previously contacted you, so that you’re only opening your door for the right prospects.

The aim is that you’ll be avoiding repeating an opportunity that’s already been taken, and even if you do, you’ll end up boosting your overall ROI.

Human error

Remember when you first joined your company, and you had several tasks to complete daily? Sometimes it can be so simple and routine that you don’t even realize the importance of following your tasks and doing what you’re supposed to be doing. You’ll find yourself sharing a big pile of emails with your boss or boss-in-training. Again, you could keep those in your calendar, and periodically review which email doesn’t need to be replied. But sometimes, you might get an email with only a few lines or not at all.

Automating one’s mail is a pain, right? Thankfully, there are easy solutions to avoid letting your people make multiple mistakes while doing your work. Start with one task per day. That way, you won’t forget or sneak in a few extra responsibilities.

As for employees who are highly skilled with a lot of knowledge, you’ll be able to ask them for a whole year of training on how to do the job and open a B2B bot front that’s already a proven winner.

Lack of management

Making sure that your automation program works well and to the point is a challenge when working with inexperienced employees. Sometimes new hires get frustrated because of unorganized teams, or because they’re confused about the true nature of their jobs.

For this reason, one of the best ways to stay on top of your marketing automation program is to have a senior executive oversee your program. By having a boss involved in the day-to-day processes and operations, the good employees will do their best to deliver value, and the poorly trained employees will get the proper training and direction.

In conclusion, it’s understandable if you have a rough budget and major roadblocks. Managing your marketing program can be tough because of the human element, and sometimes you might run into human error when your automation system isn’t set up right. Nonetheless, you need to overcome these roadblocks, and once you do, you’ll find that you’re well on your way to reaching your marketing goals without the help of a huge marketing team.