Better Business Bureau

Advertisers come up with all sorts of different techniques to advertise their products and services; some use name brand ads, some use radio ads, while others use dynamic website placement, and some simply send out in-text advertising. But not all ads get seen.

A recent study by its online learning program, Better Business Bureau, shows that 4 in 10 consumers polled recently said they see a company’s logo or ad, but have no idea that the company even exists.

This is what Tom Goodman, Better Business Bureau of the Central West, said about the study:

What’s holding back advertisers? A lack of knowledge when it comes to the mechanics of content marketing. No one, including the company, really understands how it works.

Thanks to Better Business Bureau training, though, it’s now easier for marketers to execute content marketing projects. The bureau has several free training courses on various topics, as well as two courses on content marketing.

The courses are led by Chris Tenwick, content creator and knowledge lead at Better Business Bureau of the Central West. The bureau’s teaching team consists of:

Chief Communications Officer Tom Goodman, experienced journalist and publishing leader, who was hired by Better Business Bureau in May of this year to develop and guide the bureau’s content, and manage it in areas not only on BBB.org, but also on other partners’ websites and social media sites. The bureau provides expertise and support to thousands of businesses in the Central West.

Senior Content Marketing Manager Samantha Warburton, who coordinates all content marketing efforts across the bureau’s entire website footprint and on social media as well as providing support to its larger member-driven social media influencer network.

Public Relations Specialist Mary McCormack, who focuses on public relations and content marketing.

From the bureau’s site:

The Content Marketing Institute–a non-profit organization focusing on content development–designs and builds processes that help companies increase their market share and loyalty to customers with content.

The Better Business Bureau of the Central West is a growing organization dedicated to educating the public and businesses on its mission to protect the public and businesses from deceptive practices. Through a combination of field and online resources, Better Business Bureau has become an industry leader in educating both consumer and business audiences about issues that influence the quality of business.

Disclaimer: The Better Business Bureau is a not-for-profit organization which is registered with the state of Arizona.