(Sponsored Content)

Jonathan and Catherine Wagers are proud co-founders of 180Solutions. A marketing-technology provider, 180Solutions was founded in Chicago, Illinois in 1995 and is headquartered in Dallas, Texas. The company has since expanded into 12 international markets.

Catherine worked in advertising for more than 17 years, mainly as a copywriter, at some of the world’s leading clients like Starwood, Starbucks, Miller, Pepsi, Lincoln and Mars. She spent a significant amount of time in ad sales training managers and sales team members across the US and Latin America.

Jonathan came to technology by way of marketing and advertising. Jonathan has 20 years of experience in online marketing, technical and sales management, and marketing strategy and execution. He ran the data-analysis department for Fox News’ Information Division and was instrumental in helping launch the network’s free breaking news app.

Here are five new innovative marketing technology startups for your consideration:

Inbound Marketing: Website development service 150Solutions helps clients use site creation to drive high visibility to their websites and digital assets, thus creating a powerful competitive advantage. Using desktop tools, their clients can quickly and efficiently get established sites up and running with tools to manage technical aspects such as site documentation, domains, SEO and more.

For example, when Trusted Launches needed a website for their pro-privacy podcast, 150Solutions helped them create the site, which they named Privacy Radio, in just one day. This helped The Giving Method reach radio stations across the country without significant infrastructure investment, and was more cost-effective than building a website from scratch. In addition, 150Solutions used Google AdWords and IAB Campaign Management to promote the site, which earned them 70,000 downloads in the first week.

Centrify: Centrify uses an array of software tools to deliver marketing automation and service-oriented programs for small and medium business organizations. Centrify’s on-demand services include sales and marketing tools that help them achieve leads, contacts, conversions, sales and budget conversions for their clients.

Content: Content marketing agency Nautilus Media provides content marketing services that help businesses and brands grow their businesses and increase sales. Clients include Baker’s Produce, Marriott Rewards, Starwood Hotels, and Sonic Drive-In.

They help clients create and distribute webinars, seminars, podcasts, blogs, infographics, videos, ebooks, e-products, e-sales collateral, and more. They also have specialized services for SEO, SEM, and Branding and lead generation services.

Inbound Marketing: 150Solutions is partnering with a new company to create a marketing platform that allows you to create an inbound strategy that builds upon the positive intent in your website and draws it toward a goal, proving it makes a difference. This includes new news, downloadable content and even paid content and promotions.

The platform uses data to analyze content and send relevant segments of stories and content directly to your audiences. 150Solutions is initially working with the team to create a platform built for small businesses and marketing technology platforms so more users can benefit.

Marketing software: Adobe Connect is a content marketing solution that enables companies to create professional blog posts, white papers, press releases, and e-books, all on the go. With Adobe Connect, brands can extend their existing brands to attract new customers and increase their visibility across the web and social networks.

With Adobe Connect for the webinar, companies can easily and safely deliver a new event to their audience, giving them insights, tips, and valuable ideas through a multimedia webinar. Adobe Connect allows marketers to expand on existing content and to target better, doing more of what they do best: share information, customer acquisition, and ROI optimization.