Content marketing can be both inspirational and objective. This doesn’t mean that you shouldn’t make mistakes, but there are a few common language problems that you might not know about or understand.

Understanding when to use metaphors and when to use trends within your content marketing is super important. If your images are the only way to convey an overall feel to your campaign, then you should really pay attention to this.

1. Market Edge

The phrase “market edge” is used to describe a content marketing campaign that aims to influence the economy or market through the creation of consumers’ awareness and interaction. Examples of this can be done by saying that every piece of content delivered within a campaign should be relevant for their audience.

Example content? “About our founders: The pioneers who founded . Hilarious. Companies like them should be taken seriously.”

2. Evergage

Evergage is a language that is used for cross-company communication and collaboration. This language deals with how companies and their people work together and how customers can understand that in order to gain value from a company’s products and services.

Examples of this? Customer analytics should be used to make sure the customer experience in your company is beneficial. You should build a way to support your customers through the use of automatic routing and messaging.

3. Approachability

The term “approachability” means that your messages are correct and effective with your audiences. Examples of this include sharing the impact of the company’s work with different audiences, promoting the right kind of sales channels, etc.

4. Propensity to Travel

Propensity to Travel is a word that describes how people are drawn to content with a social element. This social element can be video, mobile, pop-up ad, etc.

Asking customers to share their own experience is very key. If you are the lead or the product, then asking customers to share their own experience is important. If you are trying to shift your demographics or provide your consumers with information that will help them save or achieve, the same thing applies.

5. Page Rank

Page Rank measures the popularity of your content via Google or Facebook. It’s important to have your content on various platforms, as it gives it a higher chance of being read, shared, and related to.

Example content? Social #mpuno is the most engaging content that’s shared by customers. If you’re dealing with image-based marketing or a specific image ad model, then this type of content will always be relevant.

Follow these seven simple step-by-step guides to generate a better return on your content marketing investment.