WordPress.com currently has more than 6 million active users across the globe, with more than 2.5 million accounts created each day and, of course, a massive number of views from people commenting. An active, viable content marketing strategy is absolutely vital, because according to the Marketing Chaplainical study of more than 300 major corporations, sponsored content ranks 3rd on the list of businesses marketing’s most valuable assets.

If you’re a small business owner or a startup looking to get your content strategy kickstarted, I feel certain this is a key point worth getting across. Here’s the kind of content that works best:

Expressive. Let’s face it; there’s nothing more irritating than a website with boring, anonymous white space dotted all over it. Imagine what a good website would look like – one with inspiring graphics, photos, rich multimedia presentations and engaging but not-overbearing blog posts. It would allow your customers to actually be more connected to you than they might normally be.

Let’s face it; there’s nothing more irritating than a website with boring, anonymous white space dotted all over it. Imagine what a good website would look like – one with inspiring graphics, photos, rich multimedia presentations and engaging but not-overbearing blog posts. It would allow your customers to actually be more connected to you than they might normally be. Accurate and Useful. It’s a given that your customers are going to see a plethora of product brochures, catalogues, websites and more. A good content strategy is focused on covering every bit of important information that customers might want to know. Your content should cover as much as possible without turning the volume down too low.

It’s a given that your customers are going to see a plethora of product brochures, catalogues, websites and more. A good content strategy is focused on covering every bit of important information that customers might want to know. Your content should cover as much as possible without turning the volume down too low. Conversational. When people are reading a message, are they able to process and use the information? It can be hard to make customers feel comfortable in reading your content, so make sure you cater to their reading habits. Most of your content should be about getting to know you and your brand better.

It’s easy to say all of this, but it’s the part about paying attention to the creative composition and visual presentation that can be tricky. You know all the moves and speech patterns of your ideal customer, right? So how do you decide on the form that your content will take? According to our latest AdStumble on AdMojo, Jomp fakes native banner ads will “calculate the average clickthrough rate in 12 markets across the globe, show that it leads to a 24 percent increase in sales” and will predict “…it can be used as a lead generation tool for tracking the effectiveness of clickthroughs.”

Jomp’s campaign towards retail clients is supported by research from Experian, revealing its remarkable 87 percent take-up in the course of a 30-day campaign. It even takes into account insights on intent, leading to the ability to determine what can be done for and/or bought with products or services “…that customers are interested in.”