Business on Demand (BOD) in India is witnessing rapid growth in content aggregation and convergence. Today, different types of content – Online, Old, New, Mobile and Social – are coming together to shape the market. Business on Demand (BOD) provides an easy-to-use, measurable and collaborative opportunity to businesses to create and manage content that is tailored specifically for online audiences. They complement the existing solutions and enable custom content execution. With the rise of online consumers, publishers are realizing that they need to up their game to capture the attention of the rapidly growing digital audience. Today, many brands are hosting individual webcasts, webinars, videos, infographics and other ‘branded content’ to capture their audience’s attention. In addition, more than 90% of businesses in India conduct e-commerce. Businesses and online marketers are keen on becoming a leader in this space and create an experience for their online audience that is customised for them.

Business on Demand (BOD) specializes in launching companies online to create engaging content that attracts and retains online audiences. They work with brands to create content that they can efficiently and effectively convert into a significant audience.

Comparing Industry Strategy on Content Aggregation

The year 2014 was the historic year for content aggregation. In that year, startups experienced exponential growth in revenues as opposed to the traditional content aggregators. As early as 2013, there was a decline in revenue for traditionally aggregated businesses.

In late 2013, Egnyte Inc. announced the launch of Itsmobile product, which enabled content aggregation. The idea behind this was to offer users a way to offer users a multifunctional mobile app that was integrated with everything a company needs, from file management to collaborating on files and documents.

Recently, however, things have changed. Although, there has been a dip in the traditional aggregators’ revenues, they are poised to become ‘fly by night’ companies once again.

But, which area should a company acquire as the next big opportunity? The ones that have grown so rapidly so quickly have mastered three key factors that are enabling them to grow at such phenomenal pace.

First, they have mastered the ability to find great content that is useful, relevant and exciting. These are the three core ingredients for building a brand that empowers you to conquer the world.

Second, they have mastered the ability to price their content exactly the right way. They always get to ensure that consumers love them for the good price they are offering.

Lastly, they are willing to get creative about creating an idea that consumers are excited about.

Tips for Businesses to Address the Competition

• Learn to make the right first impression. Be as memorable as your prices, and acquire the attention of customers before competitors can.

• Understand your market. Determine what type of content is being consumed and, accordingly, have their preferences and requirements in mind.

• Connect with audiences on all available channels. Leverage online social media to gather information about customers and engage them on a first-name basis.

• Train employees to create compelling content that would be relevant to their customers. This will ensure that your staff members are able to create engaging, relevant and timely content that is relevant to consumers.

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