Content marketing doesn’t always have to be about polished storytelling, but it must include strong, recognizable keyword content so that the search engines can understand it and rank it in search results. For years, Google had a formula for how words in a headline, description, or subject line could improve a site’s search engine results, but that metric is now being revisited. On Tuesday, Google’s Susan Wojcicki announced a new policy where links will be evaluated by the success or failure of links and if a link from another site negatively impacts the success of your own. Here are some of the more notable change Google is planning to make in its search algorithm, and the affects it will have on content marketing.

The Verge reports that Google is making a change to the algorithm where all linking will now be evaluative and ranked into a list of “Bad Links” that you can see and report.

Wojcicki said, “For a long time, Google’s search rankings have been based primarily on the value of that link. We think it’s time to change how we’re ranking and removing duplicate content, low-quality links and malicious sites.”

Google is also considering making a new ranking factor called link diversity to the algorithm. If a link is linked to excessively and links to high-quality sites are not replaced in Google search results, that content will be penalized. On the flip side, Google said that more positive and balanced links are positive and balanced and should be rewarded.

“As part of our commitment to transparency, we’re sharing more information about how the Google ranking factors work and why they’re useful for you,” said Wojcicki. “Today, we’re announcing that we’re doing this by adding link diversity to our algorithm. We hope this will help you more easily see and take action on potentially harmful links. Additionally, we’re planning to officially release our updated ranking algorithm to help you improve your own site performance. We’re rolling this out globally in the coming weeks.”

And you are making a lot of noise…

In 2014, Facebook completed its acquisition of Storyful. Storyful was founded in 2008 and provides news organizations with news video and branded content to help them market on social media. Today, Storyful has a global network of more than 1,000 journalists and independent video curators throughout the world who assess, verify, license, and distribute social content for news organizations.

In 2011, Facebook entered into an agreement with Sina in the People’s Republic of China. In March 2013, the company expanded operations to enhance its business within the market by establishing a presence in Beijing as well as maintaining a press office and a presence in Shanghai. At the time, Facebook said that it was planning to offer simplified language services, as well as begin “investing in the development of real-time communication tools that its users in China can access and use on a daily basis.”

And in May 2014, Facebook entered into an agreement with Sina in the People’s Republic of China. In March 2013, the company expanded operations to enhance its business within the market by establishing a presence in Beijing as well as maintaining a press office and a presence in Shanghai. At the time, Facebook said that it was planning to offer simplified language services, as well as begin “investing in the development of real-time communication tools that its users in China can access and use on a daily basis.”

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