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- Oct 18
- 2 mins read
Big-time websites, robotics, and AI: how tech helps your business get more traffic and businesses build a solid digital strategy

Much has been made of content marketing, which is defined as the creation and distribution of content designed to help users discover and interact with a company’s brands and products. Content marketing is increasingly being utilized by brands that want to efficiently spread their message using the latest tactics on the market.
Whether you are looking to build your businesses, deliver customer-centric content, connect with a user base, or forge deeper relationships with your users, content marketing is proving to be the smartest of marketing strategies.
However, for some businesses, the rise of content marketing raises questions about its impact on the company’s web presence—and the proliferation of new websites and apps led by brands. Companies are now finding that content marketing is working for them, but it’s also creating a sea of new software problems that have to be addressed by experts at start-ups.
For starters, the number of websites created by tech companies has exploded over the past few years, and many are coming equipped with incredible technologies for creating their own apps and websites. And while these handy tools often save companies a lot of time by streamlining their workflow, their ubiquity has made it imperative for businesses to learn how to harness and optimize the information they are receiving.
Creating an effective web presence is difficult enough. But how can tech companies step into the big-picture challenge of helping other organizations build their own comprehensive online strategy while managing the ever-increasing popularity of content marketing?
Some start-ups are actually tackling this question by helping customers connect with online content through the help of AI. The future of AI-powered search has been crystalized, allowing AI systems to digest raw data, like video or photos, and then tell users exactly what information they want to see in order to improve the way they find and engage with that content.
What’s more, these technology systems not only help users to find, consume, and share a wide range of content and functionality, but also give clients access to a number of new capabilities, tools, and functionality they would otherwise be limited to only by a handful of paid experts.
Today, companies with a massive presence on the internet are becoming essential resources in terms of brand awareness and retention. For those interested in going beyond SEO and content marketing to drive online users to their products, a wide selection of AI-powered search tools can help.
Ready to take an increased portion of the search market?
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