Content Marketing is nothing new, it’s just this year that it’s really starting to ramp up, making SEO a meaningful part of the brand marketing strategy.

Traditionally, ads would generate the amount of return for a company, or their brand, but if content was started to function in that way (recognized by the market) what does that mean for content marketing?

In essence, content marketing is more than just creating articles or videos (that aren’t helpful and don’t catch the eye of the user), it involves teaching people how to make the right decisions or avoid the decisions they make, how to find content, like. How to find relevant content, and how to receive content they might actually like, without putting up with ads. Content marketing is really about creating content, not just making it, it’s about building relationships between organizations and their customers.

At our time, it may seem obvious that a brand should do content marketing, but the truth is sometimes it can feel just as important to avoid these mistakes as to master them!

We previously shared some of the ways to effectively balance your content marketing and traditional advertising. We also went into some of the best ways to turn these two trends together into a long term strategy for an organization, and creating a multi-pronged content marketing campaign that taps into the strengths of traditional, but now becomes much more effective with the help of other channels.

Here are a few more tips to create a strategy that lets you look smart and relevant in all your content efforts.