Content marketing is nothing new. In fact, it has been around since print magazines first appeared in the late 20th century. Publishers were able to sell high quality editorial content thanks to the millions of dollars invested in their publications. Each of these publications had unique and unique appeal, and it is no different for a digital media company. Media companies are constantly faced with new and improved ways to keep their company relevant, their journalists aren’t paid as much as they used to be and advertisers are always on the lookout for cost effective methods to market their products and services. As a result, brand executives have become more involved in content marketing in order to ensure that their company offers compelling content that will be easily accessible to consumers in a variety of formats that appeals to every market segment, on every device. There are numerous types of content marketing, but most of these marketing strategies consist of a mix of pure editorial content as well as paid posts, posts that feature innovative new ideas and integrations with other companies’ content.

Most of the company’s content marketing activities take place within a specific content hub, where advertisers can engage with their target audience through a variety of channels.

*Forbes, Pinterest

*Everything Possible, Twitter

*PMB Shutterfly, YouTube, Facebook, Pinterest, and Instagram

Each of these marketing hub’s core audience segments have a unique set of behaviors and preferences, and that allows company to introduce fresh and relevant content in a variety of ways. These different distribution channels allow for a combination of high quality brand support from sponsors and articles or videos that meet the specific needs of the company’s targeted audience. Content marketing is an incredibly effective strategy when done right, however, companies that don’t fully understand the potential benefits of content marketing will run the risk of not being completely dedicated to the area of their marketing strategy. Content marketing doesn’t just work for digital brands, although the digital publishing industry is experiencing extreme growth. It’s also a powerful tool in mobile marketing; mobile advertising has experienced explosive growth in the past few years, yet companies that are innovative in this area can capture many more potential customers that will convert to becoming customers with valuable information that can help them find potential jobs and potential brand extensions.

A big advantage that companies can enjoy is the ability to promote and protect their brand by creating their own unique content that targets consumers. This strategy can also help companies identify useful video tips from celebrity and professional experts that can help other professionals leverage their skills and learn new techniques to improve their career and marketing strategies. This content strategy is all about the editorial that the company creates, but by working closely with the other channels, it is possible to create a brand experience that can be extremely powerful for your business. Companies shouldn’t leave any aspect of their marketing plan up to chance, and without strategic planning the whole idea of content marketing can easily be lost among the other myriad of marketing strategies that a company should be implementing.