We live in a competitive environment where it is harder than ever to stand out. As a result, Twitter analytics and automation services are becoming increasingly popular in a bid to boost user engagement. Often this has a high cost of $10-$20 per thousand views, but at the same time, the results deliver a considerable value. This post is the first step towards a more objective approach towards customer service for businesses who want to enhance their own analytical view and boost the conversions their active users.

Build your own Twitter analytics platform: Essential steps to successfully building your own Twitter analytics platform

A proper Twitter analytics platform will enhance your company’s SEO ranking by 40% and to the extent that you are delivering results that they can reproduce. They will enable your customers to engage with your company on a consistent basis and increase their brand power.

An AI based Twitter analytics platform can help your company proactively reach out to potential customers who are most likely to take an action based on your targeted keywords.

A full suite of automation tools to help develop relationships with customers and help deliver the desired results.

Costs vary and have varied enormously due to various factors, one such one is how engaging your company is. If you go to Twitter analytics and automation, you will be running a simulation of your site to see what your potential customers are doing to determine a cost per pageviews. This can sometimes be quite costly and the tools that will be included will depend on what your company requires.

To optimize every single page on your website, utilize Twitter Analytics and perform basic keyword optimization. This will definitely increase your conversion rates, increase your Google Page rank and increase your Twitter interactions. Another option is to use Twitter data to identify individuals who are most likely to convert and to refine campaigns to go direct to them. If your site has a high traffic event or a third party have a discussion event scheduled, then redirect your non-optimized tweet to them. Also have a set-up list of different types of tweets you can only use these specific keywords with certain hashtags and refer them to your analytics to get the benefits.

Most companies are using analytics and automation in a for-profit capacity. Some of the features used by companies like this are:

Brands who want to use this approach in marketing for some businesses are able to engage with their customer base. So for example, in the application space, you can promote an app on your Twitter page or you can use the platform to promote all your apps. Another example is that small businesses can track activities, initiatives, emails or updates and the overall effectiveness of their website and product on a regular basis.

Using this one tool will not guarantee that you will get a good return on your investment but it will make you feel more confident.

Acquire an expensive application to optimize the rankings, while there are considerably cheaper and resource-intensive services out there you can keep in mind that a single tweet will likely not provide you with the “likes” and retweets that will generate the desired benefits.

Build a custom platform: Custom programming on Twitter analytics and automation will enable you to optimize every aspect of your tweets or promotions. You can automate things such as posts, add hashtags to the description, add links to the tweets, etc. This will enable you to take control of your company image across the globe.

Automate your account’s following. It will show a progress of followers growth or follower decay. This will give you a clear vision on your followers’ behavior patterns to see if you should improve your retention levels.

Apply an unlimited retweet quota: It allows you to customize your twitter policy, or for people who don’t have much Twitter penetration. A great way to reduce the cost of engagement is by being more user friendly, and this can be done by using unlimited numbers of followers to ensure that you are spam free.

By tracking interactions and the return on investment you can present an endless flow of reports.

Tweet analysis: No matter the type of engagement your followers are having with your tweets they will help you understand the content and context. This can help you to generate insight into the effectiveness of your social media marketing.

Using an entire Twitter analytic or automation tool is a good strategy for a brand who wants to monitor the user activity within their website and profile. However, this strategy is useful for larger social media marketing teams who will likely be using a customized version. Otherwise you can use tools like the Buffer, Google Analytics, Tweetseeker, or Tweetdeck.