Email Marketing is by far the most convenient way to market to your customers, and, the automation of email marketing can unlock the power of a customer’s already-existing goodwill towards your company. Email marketing is another area where multi-channel marketing comes into its own, and having a wealth of analytics and automation on the support network makes it a manageable marketing exercise.

Aside from customer loyalty, marketing automation can improve your sales and leads. A key component of this automation lies in the automation of customer segmentation, and to combat this risk, two types of automation are commonly used:

1. e-mail marketing and marketing automation

2. email marketing automation and social media marketing

The most common feature of both automated marketing tools is actually summarization: the ability to segment based on different user data. The power of this is its simplicity, and it’s effectively made possible by advanced machine learning and data analysis. You can integrate several company data to perform this analysis, then, based on what you find, alter or eliminate segments, based on the data and the insights, to cater to the particular sales needs you’re trying to improve.

Two data analysts and two automation teams can work together. In order to help tailor each segment, your user data is looked up, dissected, visualized, and then successfully made available to the automation machine. As the company is going through the adjustments, you’ll save a lot of time and effort: what time and resources you would need during your actual sales and marketing campaigns, which has already been automated.

You can use campaign management software for automation as well. This could be as simple as a schedule management interface and the ability to schedule messages ahead of time. It can also be turned on to monitor the progress, which helps you manage daily conversions, conversions, signups, and campaigns. This is important because it helps you manage your lead generation.

The marketing automation industry is expanding from large companies like Oracle to smaller startups like The Frugal Flair. For that reason, the segmentation of customers has become more sophisticated. The features of your email marketing automation tool, whether you implement e-mail marketing or marketing automation, will allow you to create an email marketing automation platform that lets you choose the particular goals you want to reach: from speeding up conversions to improving sales.