Click Here for 5 Ways to Get More from Your Visual Content

To create compelling visual content you must consistently place your brand in the presence of the consumer. If you’re not doing this you’re missing an opportunity to connect your brand to the viewer’s attention. Learn how visual content is more important than ever when you read Visual Content is Powerful: Why Visual Content is so Important for Event Marketing, from Robert E. Boland, PsyD and Henry Mayfield, EdD

Robert E. Boland is an award-winning keynote speaker and over 20-year veteran of the event marketing industry. In this book he and Henry Mayfield provide:

a detailed overview of our experiences and successes in building, marketing, and consulting for these events;

an unprecedented understanding of the technology used and fundamental differences in the experiences available to market to today’s event attendees;

a highly practical 101-level toolkit with seven proven approaches to helping you get the most from your visual content;

101 of the best case studies from industry sources on successful use of visual content at the highest levels of the event’s marketing, including success stories at what was one of the highest cost verticals to include visuals;

97 examples of research that demonstrates why visuals are important to events of all types.

The result is an easy-to-read, concise study that gives today’s event organizers a practical roadmap to developing memorable, unique visual experiences.

WOW!: Special Book Signing with Robert E. Boland and Henry Mayfield:

The authors will be available on November 7 from 3:00 p.m. – 4:30 p.m. for a signing at RARE MEDIA & EVENT PROMOTION in Union Square, NY. This will be followed by a special VIP VIP social hour with the authors from 5:00 p.m. – 6:00 p.m. (vs. 7:00 p.m. prior to the signing). Attendees will also receive a copy of the book at the VIP event.

New York University Outbox

Bobby Giarraputo; National Event Producer; founder and president of OUTBOX

Bobby “Giarra” Giarraputo is a longtime event industry veteran who has been working in the areas of event marketing, high-tech, and global sports for over 20 years. He is the Chief Event Promoter at OUTBOX, LLC, a company that serves as both a technology and marketing outsource partner for high-volume events in a wide range of markets such as health & fitness, rock ‘n’ roll, educational, conferences, and critical faculties programs. He is an award-winning keynote speaker, an operator of leading event websites, an award-winning consultant, and a free guy of choice who loves getting and delivering things done.