Google Search Engineer John Mueller appeared at The Colloquium for a candid discussion on how search engines use search ranking to surface content to people’s screens. With light rain falling outside the lovely Winspear Opera House on Sept. 16, the audience was in for a real treat. The Colloquium is held by Trinity College Dublin and is one of the most prestigious speakers that frequents in the region.

The most important thing to understand in a Google Search Rank Optimization discussion is that search is entirely a product of the human mind. The easier something is to search, the more people will use it. And whatever the world has at its disposal to show at that search site will show up at the top of the results.

From the very beginning of our society, humans have come to rely on these search engines and heavily search for various content around the web.

The Colloquium features a diverse array of speakers on a broad range of topics from human impact to advertising. Their goal is to encourage exploration and talk more in depth about some of the newest and most relevant technology.

The “Dark Mode Website” session hosted by Google Dublin Search Engineer John Mueller showed a side of Google that we usually don’t see from the outside. The two-hour session featured many active technical experts from Google present about their initiatives to improve the algorithm.

Mueller spoke on how search is used to surface content in any type of environment. They continually run experiments to see if a specific search experience on a site can make it more relevant or interesting to Google’s sophisticated algorithm.

There are several sources of information on Google’s Facebook and Twitter page. The Facebook page is updated on a frequent basis and visitors can explore the social media site’s trending articles to come up with an insight on various topics.

Similarly, on Twitter the “Topics” post is constantly updated to keep visitors up to date on what is trending online at any given time. It also explores various topics.

Mueller also posted a video of the Colloquium from his Twitter feed; it is video but certainly gives a better sense of the event as a whole.

Visit https://twitter.com/bothell… to watch the full Colloquium.

The Colloquium can be reached by emailing [email protected] . They are also available for a group tour: http://www.colloquium.ie/ and, through searching for “Colloquium” on Twitter, searches from Dublin to Boston

Matt Southern is a frequent contributor for Daily Herald Opinion and LiberalDemo.org.