Four years ago, Grab that Content gave birth to Boost that Content, the textbook publisher’s first content creation platform built to speed the development of engagement marketing materials.

Not only did Boost that Content ensure that more than 1.8 million social articles from customer, staff and partner partners have been successfully published—that content has reached more than 20.8 million readers in over 3.8 million articles. The data-driven platform now has help guide more than 4,000 marketing teams with planning, authoring, uploading, editing, and publishing content.

A searchable, expansive repository of 2,000+ marketing templates will be introduced today, Oct. 19, to support and complement the company’s most recent content creation template, Momentum that Addresses. Several publishers and authors have already taken advantage of the platform’s brand new content options, the addition of which will ensure creators’ content is instantly and easily published in the publishing format they use best.

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What makes Momentum that Addresses especially compelling? It not only moves quickly to add a customer to your business—it facilitates multiple uses of the same copy for different marketing activities, too. Plus, it helps creatives discover, select, test, and send copy in progress for publisher clients with scale.

No matter whether a designer is writing a “Q&A” blog, training a new grad, or sending content for a marketing train, Momentum That Addresses takes a look at what everyone uses at the moment they’re creating the content for their campaigns.

Because Grab that Content launches Content Creator – a proprietary software developed in-house for both Momentum That Addresses and Product That Addresses – today’s announcement is timely. The success of Boost that Content is paving the way for a highly productive way to create, get published, manage, and promote in-bound links from traffic that results from content marketing. Content Creator is based on the underlying content creation template powers by Boost that Addresses and Content Creator from Grab that Content.

“Content management products are wildly overused in content marketing. Most don’t enable the highest level of creativity that can actually impact results,” says Melissa Newton, Head of Operations for Grab that Content. “We think Content Creator that Addresses is a simple and easy-to-use software that will allow marketers to visualize how content creation affects conversion.”

About Grab that Content

In 2015, Hashtag that Book Publishing rolled out Grab that Content, the first media content creation platform aimed at working across publishing, e-commerce, and digital content platform needs. Currently distributed through five publishers, the platform’s market-leading content creation template, Boost that Content, enables more than 1.8 million social articles from customer, staff and partner partners to be successfully published with log-in ease. Video that Addresses, a software-as-a-service platform, eliminates barriers to writing video content – enabling better delivery, viewer engagement, and the creation of new video content.

Orchestrating multi-million-dollar marketing campaigns from marketing research to landing pages, generating high numbers of conversions and outreach leads, Grab that Content is helping create an empowered and measurable presence in customer touchpoints.

To learn more about Grab that Content or to speak with one of the company’s team of Digital Content experts, visit https://www.grabthat.com.

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