Do you have a business that’s trying to get a foothold in the minds of searchers? As competition increases, and as more and more businesses come to realize how valuable search is, they’re being forced to compete even harder to connect with the searchers – sometimes for brand new, untapped, and undiscovered businesses. Before starting a brand new content marketing or SEO campaign, we recommend asking a few basic questions:

What Is Search?

Searchers represent a very specific type of person: They’re looking for something to help their mission more fully. That mission may be as simple as “I want to find and try out a new product,” or it may be as broad as “I’m a pharmacist trying to find out which medications my patients are taking and how to manage their needs better.”

With the rise of the smartphone era and the rise of social media, we’ve witnessed a massive movement toward the “human” aspect of business marketing, as consumers are more and more demanding personal interactions and natural, healthy connections with companies.

When looking to continue to fuel this human trend, it’s imperative that businesses start on an organic search perspective, seeking out the things that directly affect or relate to the customer – which is exactly what SEO is all about. It’s not simply keyword search, but true to what search is all about – searching, learning about and caring about your customers, and learning as much as you can about them.

What Does Search Search Look Like?

Good SEO is based on four pillars: Content, Guides, ranking and traffic. Below is a definition of SEO as it relates to a given business – helping explain what it involves:

…SEO is software-based tools and processes that allow websites to improve their conversion rates and traffic. These services are most commonly represented by Google Search Engine Optimization (SEO) or Google Display Ad Optimization (GDAO).

Great content, clear and direct in the writing, beautifully produced and prepared, often in time for publication, and with an intentional emphasis on native advertising and web videos are also factors that could land you on a best practices list for a great SEO campaign.

As you can see, just about every aspect of SEO will matter to your business – and doing an SEO optimization is actually very much a business strategy.

Marketing And SEO are two distinct disciplines in regards to how your business is developed – and that’s pretty much true for everything from SEO to content marketing. Your challenge is to make sure that you’re taking advantage of the opportunities that SEO and content marketing present for you.

But finding good ways to take advantage of the various SEO techniques in the modern SEO landscape is a huge effort. That’s why we offer a unique, free SEO Certification program: A Comprehensive, Practical, SEO Certification-Only Experience. It’s the most comprehensive SEO course you can possibly undertake and it will become your teacher – helping you best understand and master these extremely important SEO techniques.