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- Oct 21
- 3 mins read
How to Implement the Right Marketing Automation Process

Every business is the same. In order to survive in this era, every business is having to put every business into a process. Marketing automation is one of those processes.
Every business is the same. In order to survive in this era, every business is having to put every business into a process. Marketing automation is one of those processes. In this article, the goal of marketing automation should be to increase revenue at one website.
In that aspect, everything goes as the above. But, the marketing automation processes are much easier today than they were a few years ago. Maybe your IT department doesn’t understand marketing automation, but, if your IT department is healthy, you should be able to figure it out. That’s the first step in marketing automation.
Here’s how to do marketing automation.
Look at the website
If you have a website, you’re basically marketing a product. Your marketing automation is looking for ways to bring more people to your website. That’s what you want to do.
There are two different components of marketing automation.
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One of those aspects is personalization. What products do you want to sell. Why are you selling it? With that information, your personalization personalization can be more efficient.
Another aspect of marketing automation is the automation. You want to create that process and keep that process going. You don’t want to create a step every time someone comes to your website.
Social Media is already the communication between a company and its customers. It’s just a channel.
Ask yourself why
If you have already figured out the one thing that you want to market, then you have answered a couple of the above questions. Why?
Once you have the answer to those questions, it’s time to ask yourself the next question, which is “What’s the marketing automation process?”
There are many marketing automation processes. Every kind of automation is tailored for a specific business model and for a specific website.
So, you don’t want to start with the same automation process across every business. You want to tailor your marketing automation processes to your website.
In that sense, marketing automation is not a single-step process.
Tracking your progress
If you have a website, you want to watch every page. Do you have a website for instance? Do you own an ecommerce website, and that’s one project that requires you to track every page. In every one of your marketing automation processes, there should be a tracking tool built in. That’s what you have to do.
Tools like Google Analytics or Outbrain Analytics are the best tools in terms of tracking your journey to success. In Marketing Automation, there’s a difference between a tracker and an analytics tool. If you want a tracking tool then you should use the Google Analytics, or if you want to use an analytics tool then you should use Outbrain Analytics.
Tracking your journey to success through analytics is much better. It gives you a crystal clear idea of what and how much a campaign has achieved.
This is the method you need to use to go through every single marketing automation process.
The tools you use are important, but they’re just tools. Their utility is dependent on the kind of task you’re going to do with them. By linking together every one of your marketing automation processes, you’ll know what you need to do next. That will give you a clear idea of what your next step should be.
What you need to do is sit down with your sales department, and you need to simplify your sales process. Get them to set up all your marketing automation processes with them.
Then, you need to do the one task for which you need to get their approval. Then, you can move on and set up every one of your marketing automation processes. That’s all.
You will still have a lot of marketing automation processes, but the marketing automation process should be easy. People will buy your product. You will just need to set up those processes that will help you make sure people buy from you.
The good news is you don’t need to do marketing automation activities every single day. At least not every day. But, if your marketing automation processes aren’t simplified with you, then you’ll struggle to continue with those processes.
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