One of the biggest drawbacks for restaurants is their inability to clearly communicate with potential customers. This limits their ability to make a sales pitch, use tactics to improve their marketing strategies, and otherwise be successful.

Because restaurants tend to use a very broad range of offerings, they tend to come up with very generic messages and imagery to appeal to a wide audience. A restaurant that takes this approach may use bold pictures and design elements that may be a design and visual tie-in to their in-house, nationally recognized brand. However, that same restaurant might use very basic captions or text. The restaurant might also use advertisements, social media posts, and testimonials to communicate that the chicken burger is made at a restaurant that sells “best-in-class” chicken burgers at a reasonable price.

These strategies work in a lot of ways, but they generally accomplish little. There are hundreds of restaurants out there selling fish tacos, antibiotic-free steaks, steaks cooked with nitrate-free ingredients, healthy snacks, and this and that. However, this strategy leaves customers who might like fish tacos confused and wondering where they belong. Therefore, depending on your restaurant’s location and the market, the specific platforms that can reach out to customers can’t necessarily be what sells your restaurant to the general public. With that said, however, when one platform, like Facebook or Pinterest, reaches an audience that may not be the core audience for your restaurant, then it makes sense to use it.

Facebook Content Marketing To Be An Extreme Priority

Facebook is very large and has millions of users. Furthermore, since Facebook is such a big part of marketing, some people might see Facebook as an effective channel to reach the general public. Recently, though, there has been a trend toward brands using fewer and fewer words, placing more emphasis on photos, and using video and interactive content over regular text.

This means that although it’s important to engage with Facebook users, the most effective strategy is not to waste your time with any sort of regurgitation of the statement that you’re pitching. If you want to reach customers in ways that are meaningful and valuable, you want to change things up to do things differently from your competitors. This means that photos and visuals matter.

This article was published by Fishpond, an emerging leader in content marketing and content discovery for all sizes of business. For business decision makers in restaurants, the Fishpond platform is the ideal choice for improving both your brand and overall marketing strategy. The platform can quickly display content, easily compare content produced by other businesses, and cross-promote content based on previous recommendations from your audience.