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- Oct 15
- 2 mins read
How Top Small Businesses Approach Engagement (Part 1)

Email Contribution: This provides a form of organic marketing in which you assist others by pushing out articles to their newsletter and pages. But since most publishers now use subscription or pay-per-view models, email contributors are necessary to help drive that growth.
Blogger Retention: If you have been blogging regularly but not keeping it current and relevant, you are leaving money on the table, since the average blog post generates a whopping 34.6 cents, according to Memrise. That’s right, this blogger is turning almost 15 times as much money as a content publisher who doesn’t make their posts up-to-date and relevant. And most blogging platforms are just fine with the material, so it’s a surefire way to bring in quality and get paid.
Infographic Content: Although this product isn’t the most directly monetizable, it can definitely benefit your business in more ways than one. It helps elevate your website or the entire industry with a high-impact approach. Top-performing infographics are popular and well-read, with the average recommendation frequency per post being 10.8. However, to help realize the fullest potential of that strategy, you need quality, independent data.
Stories With Social Impact: Organize your articles into stories with both social and commercial benefits. And with nearly 8.2 million social story downloads, Social Stories continues to dominate, so you can better connect with your customers. However, with so many sites offering social stories, it’s essential that your content also helps tackle pressing social issues.
Loyalty Program Recruitment: If you have a loyal customer base and you don’t know why they are loyal to you, you can introduce a loyalty program as a way to find out. Learn how to get the most of your existing customers and your future customers by introducing a marketing strategy of collecting personal, lasting information about your client. If you haven’t already tested this strategy with more than 1,000 of your most loyal customers, it might be time to.
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