HubSpot Social Marketing Helps Launch Snapchat Channel For Growing Brands

Not too long ago, HubSpot was the star of the “Worthless Hipster” Super Bowl ad, and their $21,450-per-month Snapchat account was king. After that ad success, Snapchat’s filters became HubSpot’s go-to marketing tool, and they helped generate 179% more revenue per month.

The Social Marketing Platform’s new strategy for Snapchat entailed expanding the use of the popular vertical video feature—more realistically called Snap Stories—to branded channels. While HubSpot wasn’t the first company to experiment with Snapchat Stories, they are usually viewed as by far the best in the industry. From popular brands like HelloFlo and Birchbox to soon-to-be Boston-based HubSpot, they all have tons of followers who are able to get people excited about their brand.

The six-minute HubSpot Video Call to Action explains exactly what goes into creating the best experience on Snapchat. Not only does it equip users with helpful information about creating your own sponsored videos, but it also provides advice on how to build up your followers and reach out to potential customers. And, of course, it offers a way to watch your videos—all edited with the tips from this video in mind.

“Many of our brands have grown their businesses with Snapchat, and our Sponsored Stories show that it is the perfect platform for them,” HubSpot says. “It’s an awesome medium to generate the momentum for your brand, and our HubSpot Snapchat channel shows how we’re engaging our users every day.”

So, if you’re an emerging brands trying to reach out to potential customers online, explore the new HubSpot Snapchat App channel—you’ll be able to receive updates and keep up to date with your events, posts, and content on any device.

Snapchat Marketing

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