By Talia Randall

Tracking visitors, page views, and conversions. Most marketing automation platforms today help with this process, but to be fully utilized, it should provide more robust reports in addition to the capabilities already offered. Nowhere are these findings clearer than in the contribution and accuracy metrics.

If software built to drive sales doesn’t have the reporting to support these very same sales objectives, you’re missing something. In-the-moment conversions can be tough to calculate, particularly when these are occurring in a cloud environment. Thankfully, today’s public cloud solutions will not only calculate conversions manually, but in real-time from search results, online actions, shopper purchase history, physical and online checkout order history, and more. It’s also easy to install custom reporting or content management system-side integrations. The possibilities are truly endless.

With the right reporting, marketers can obtain valuable information on these detailed sales KPIs. For example, if a lead isn’t doing much post-click, it’s possible that the campaign didn’t succeed in reaching the goal. If the item in stock information isn’t accurate, it’s an opportunity lost.

But until now, the only way most companies have been able to gain a complete view of their relationships with customers was by engaging in the back-and-forth on a lead-by-lead basis. At the most, you would receive aggregate metrics like visitor sessions, conversion rates, and less reliable data such as revenue that may or may not apply to individual leads, referring influencers, and professional services.

For these reasons, LeadGenius was designed to give companies a native reporting platform within an in-the-cloud marketing solution that provides flexible reporting and management tools that allow companies to review and control campaign performance and trends from a single platform.

Visit your prospect to learn how, and how well.