Students will have a new way to track their Google ad conversion rates when they next search Google Ads, according to Google.

In late September, the search giant announced that their Google Ads analytics, including end sales and conversion rate data, will be available to all Marketers, which includes students on campus, beginning October 15.

Currently, Google Analytics provides more detailed ad conversion metrics, like views, link clicks and posts viewed. Those numbers will now be available on Google Ads’ website, within an Ads Manager dashboard, and in Google ads, alongside the AdWords and campaign functions.

Zoe Hotkey, a junior marketing major from Glen Ellyn, Illinois, has been using Google Ads for the past year, using it for her website, CoolNess.com. Hotkey said the ad reporting features will help her get a better understanding of what Google Ads have done for her business.

“I would say Google Ads has really worked great,” Hotkey said. “It puts in things that are measurable and can help figure out the success of an advertising strategy.”

With the additional reporting features, Google Ads will now be able to highlight an advertiser’s highest conversions for ad campaigns.

Hotkey said the former reporting format didn’t help as much as the new reporting feature.

“The old format didn’t give you a high probability of a high conversion,” Hotkey said. “But now you will be able to see an ad that caused a high conversion.”

According to Google’s website, to remove the new advertising reporting feature from its API, new advertisers will need to make sure to select “Notify Advertiser Team” to their APIs using API Management Console.

According to Nick Robinson, Google’s student programs manager, all Google Ads campaigns and AdWords campaigns launched since October 15 will have the new reporting option as well.

For many student groups, the new ad reporting features will give students the ability to get a clearer picture of how well their ad marketing is performing.

“The ad conversion rate will be kind of just as relevant for student groups or individual individuals to be able to see,” said Jackie DeMunnikoff, an assistant marketing director at Read On and Drop It, a campus organization for female students who are studying journalism, editing, etc. “It will definitely be able to be used to see how your specific ad has done compared to other ads or influencers.”

DeMunnikoff said it will be helpful to be able to compare ads that have been matched and ads that haven’t.

“One of the challenges we have with the way that AdWords works is, if we have a set of ads that we want to run, they run out and we’re stuck with that page,” DeMunnikoff said. “Even if we have a really good idea of what the audience is for something, we’re stuck with those pages.”

DeMunnikoff said having this transparency will now be available to help with reach, retention and profitability.

For Zach Joshi, a senior finance major from Chicago, Illinois, the new feature will be beneficial to his advertising marketing work.

“It will provide us with more data about our Google ad conversions, and for this market, this would be very helpful,” Joshi said. “It will give us more insight into where our content is performing.”

According to Joshi, the data about ad conversion also tells him if his content is “working” with the university and media, being able to measure the revenue his ads are making.

“I’m a big believer that the amount of money we can bring in is a direct outcome of the effectiveness of what we do with that content,” Joshi said. “If it’s helping us get attention, whether it’s on Twitter or Google Adwords, then we’re bringing in money for the university and possibly for ourselves too.”