Marketing automation services aren’t what they used to be. According to the research firm MarketsandMarkets, worldwide spending on marketing automation services is expected to reach $34.6 billion by 2022, representing a CAGR of over 16% between 2017 and 2022. And with the rise of marketers who are willing to spend a lot more on technology that supports the effort, firms are finding out more innovative ways to create and implement marketing automation systems. Here are 12 marketing automation hacks that will surprise you:

1. Mobile Marketers Really Want A 360 Degree View

Marketers have come to understand that they must have a complete view of an individual’s life to get the most out of their marketing efforts. The more data you have the better the chances of benefiting from a data-informed marketing campaign. These days, marketers are also wanting to get a holistic view of each individual’s history with a company and their profile so that actions taken or decisions taken can be accurately linked back to past activity. With this offering, you can also make your lead management effort even better by offering repeatable outcomes. If you don’t have a sound analytics platform, here is one that can get you there.

2. Fanbase is A Sufficient Component For Blending In Marketing

Marketing content is the foundation of everything and is an essential ingredient for any marketing plan. However, it also comes with a cost. According to according to Ipsos, a brand needs 20,000 to 50,000 fans on the social media to create a strong positive word of mouth campaign. Similarly, you will need very large numbers of customers or prospects to allow for content dissemination or offline consumption. Fanbase lets you easily create custom audiences that can be connected to social media engagement to keep everyone in the loop without being cut off.

3. What Was Before A Marketing Enablement Is Now An AI Success Story

Marketing automation used to be associated with Google Analytics, which supports analysis of an organization’s marketing reach. But now, we are going to see many more apps using artificial intelligence technologies to help companies optimize and personalize their marketing efforts. A case in point is Koont’s process, which was only designed for CRM, but now has been developed to focus on the marketer’s overall attention to action. It is more like a YouTube speaker than a traditional CRM service. Moreover, Adobe Social optimizes the entire marketing roadmap using data science. It enables businesses to reach customers using all the social media channels.

4. Use The Tech You Have

Marketing automation can only be made successful with the right implementation of technology. It also helps make you money. The automated processes and visualization tools help you not only automate, but to also train your employees to operate effectively in real time.

5. You Are Stupid If You Don’t Understand The App Economy

Mobile and online advertising have changed everything from traditional newspapers and magazines to email marketing. Nothing is left untouched. Also, this is where marketers have to start focusing on their mobile focus. Experience fabric is another crucial component that helps form the overall marketing plan that includes customer experience, reporting, marketing management, user experience, engagement, and engagement leads. There are many tools that not only have lots of features and capabilities, but also are able to help you optimize and improve your digital marketing efforts.

6. Increase Conversions By Selling To More People

Marketing automation is evolving and will become even more important as companies get smarter about targeted campaigns. One area where this has proven highly effective is driven by data analytics, which can help marketers increase conversions. Before you roll out the plan, you should take a close look at key metrics and drive others that only require manual intervention. Leveraging what you have and understanding data science is a smarter option when compared to getting business executives involved or trying to incorporate the non-technical minds of your market.

7. The Most Successful Of All Marketing Automation Companies

The leader in the space might not just be one-night-stand chat bots or $5,000 mobile apps. Since companies have become more focused, sales automation technologies have become increasingly relevant in the market. Along with analytics, sales automation has two very important components – market intelligence and due diligence. This has become most of the pain point for companies because it is not being solved or simplified. With CRM making one software platform for both marketing and sales it makes things much easier for companies to find answers to the most pressing questions.

8. Reach Customers In All Industries

A lot of companies will be buying into the marketing automation space to address the specific challenges they have that can be addressed with automation. However, you also have a multitude of industries that still need attention. For example, if you are a dental specialist, you can count on automation for medical records management. At the end of the day,