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he Mobile and social ad network giant rolled out a multitude of new features today. Popular new offerings include extended keywords in search, cleaner layout on mobile, and user guidelines that encourage diversity in news selection. If you’re in the market for ads, here’s what you need to know about Google’s latest ad offers:

Long-established competitor Google has revealed new social ads for direct-response businesses on the Google Display Network and DoubleClick Exchange, enabling them to show and view multiple coupons, rewards, and other offers within Facebook and Instagram. Brands on the Google Display Network are also now able to promote sales and cause-related search results.

Bestselling publisher Michael Kinsley spoke out against the news world in his 2008 book The Truth About Love, claiming: “For every positive impulse there are three or four reasons to feel bad about [it]. It is more threatening than your own life and more irritating than anything else… Or you might realize that the news is not what it used to be.” Just an excerpt from the book, which was released Tuesday, the 76-year-old “friend of” Paul Tough also claimed “our lives have become so dependent on news, that it comes close to being a form of addiction.”

Today, Google News Digest announced that they will now pull news content directly from over 100 partner sites across 11 countries, plus two of the world’s leading news organizations. Search for Newss Digest and you’ll be presented with news from 37 of the top news sites around the world, including BBC, The New York Times, and National Geographic.

The new interactive formats will extend Google News Digest’s efforts to widen the reach of its original sources of news content. The updates further Google’s efforts to improve the daily digital news experience for users around the world.

Users can add the new Google News Digest app to their phone’s home screen to receive breaking headlines on the go — and set it as the default app on their device. Alternatively, they can download the app directly from Google Play.

Google says the updates are scheduled to be released by “mid-October,” and will roll out around the world.

Social ads optimized for Google Ad Exchange

Today, Google announced new social ads that will allow advertisers to show multiple discounts and offers within their ads on Facebook and Instagram. The social ads, intended for businesses looking to increase consumer awareness, will allow businesses to show up on users’ News Feeds more prominently, in a way that furthers the purchase decisions that they make.

“Social ads are an important part of the interactive advertising world, where businesses across sectors face more and more competition on the web,” said Matt Marshall, Head of Display Advertising at Google. “When it comes to reach, precision, and relevancy, social ads still offer more than other social ad formats.”

The new social ads will be available for both video and display ads on the Google Display Network and DoubleClick Exchange, as well as to businesses looking to have their messages appear in mobile search ads.

The ads will have space to add one or more of the following: a coupon or benefits card, an offer of a free, discounted, or discounted experience, or a discount or offer from a given app or company. If one of the cards is not present, an advertiser can place a business summary or a business-related call to action, such as “add to cart,” “call,” or “buy more,” on a particular ad.

Lines of disclosure for new and classic search ads

In the search ads section of the Google site, consumers can find what Google calls Line of Disclosure: a second listing for the ad that includes material information about the ad’s category, the origin of the page, and the likely context in which the Google user may be viewing the ad. Google seeks to ensure that people have the opportunity to find all the relevant information about an ad before they decide whether to buy it or not.

Headlines want to tell you more

Today, Google News Digest rolled out a new way to browse news headlines – and Google News Digest’s version of headlines want to tell you more. By clicking on the new “More” link that appears when an ad breaks the news tab and moves towards the “top of the page,” users will find a section with three additional headlines, each of which tells readers a bit more about the story at hand. It also provides links to other news sites in the Google News Digest network.

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