Just as your marketing team grows from initial headcount to total resources, it will also become increasingly complex. As such, spending more resources on creating cross-channel marketing automation solutions can be quite a costly decision. However, single-channel marketing automation can be costly as well.

MVP enables any agency or company to easily create cross-channel marketing automation solutions quickly and easily with a few key steps and has now been redesigned to be smaller, sleeker, and easier to use for the future. (Photo: Shutterstock)

As a dual practitioner in multiple industries, both investing and serving my clients, I’ve come across an ever-growing number of challenges and drawbacks to the old solution to the cross-channel marketing automation bottleneck.

While MVP is a well-engineered software, it’s not integrated with the various databases of print and email and social media into a single unified system. So it can be a big pain to manage all of these processes.

Some of the old basic multi-channel marketing automation solutions based on the same basic premise as MVP, are written in pretty standard marketing language and can be found online. There are great customization features, but in addition, there can be a lot of layers to manage.

With multi-channel marketing automation solutions, it is far better to always “know where you are” as they allow your team to stay connected and aware of everything that is happening. Thus, if there is an e-commerce run, for example, and you also have a social media campaign, your team is already well aware.

Check out these 15 examples of multi-channel marketing automation solutions that I think are perfect for any business.

Let us know what you think in the comments section.