When everyone, including yourself, sees the word, how does it define itself? When I use the word, I am also referring to the concept of gamification in digital marketing and digital entertainment. Gamification is applied to marketing and content marketing to add visual and informative elements, enriched experience and games-like rules for millennials, for example.

In games, a game is filled with rules and rules aren’t ambiguous. But, it becomes key in the video gaming experience that video games are gamified, in a sense, and this concept is a result of a belief that people engage in these games because of rules and rules are a manifestation of content.

Gamification works because it is a challenge to see one’s own company meet the goals of a more competitive state, as well as create lasting emotional and possibly developmental long-term brand identity. “Historically, our tribe has been defined by an action or a task. Now, we’re defining ourselves by what’s next, by a video of our old friend that we refer to as Aro. Aro has been a friend since the beginning of time, and we have heard him say several times throughout the history of memes, but it’s time to reevaluate what we think memes are all about,” says Mark Jones, a full-time content coach.

Any marketing strategy is about building on your brand or the people you represent. The great strategy is to know your tribe and how to grow it and sustain it as you and your marketing and business partner grows.

The tribe is the embodiment of the expert about whatever you present the tribe with. Similarly, a tribe is the authority and insider knowledge that you’ve accumulated and you’re present with at events with your tribe on a regular basis.

Finally, Gamification is worth getting to know about, and helping others to understand about, the marketing strategies of our time, if only for the story value of what others can gain. – CC