Palo Alto Silicon Valley SEO Education New Search Engine Optimization Audit Course The Search Engine Optimization Audits Course Review

As you develop your company’s online presence and growth, you’ll want to ensure you’re in position to attract and retain your ideal customers. To ensure that your website gets shown prominently on the first page of Google’s search results (and your conversion rates bounce back up), you’ll need a new, effective SEO audit.

Palo Alto Silicon Valley SEO Education New Search Engine Optimization Audit Course

By Anna Pilie

Search Engine Optimization (SEO) is a topic that many of you are likely not familiar with, even though your company’s most-valued customers are smart, savvy, and discerning users. At times, things can seem like a daunting task – especially if you’re used to working in other technology fields. But with a little time, knowledge, and some experience, you can learn everything you need to know.

The search engine optimization audit is a key step in applying SEO strategy to every facet of your business and ultimately to your overall digital growth and success. As you quickly learn, it’s critical that your company’s website is prominently featured on search engine results pages (SERPs). As such, the search engine optimization audit is necessary for your SEO strategy. Here’s how to learn SEO auditing through the heart of a 6-month course with Palo Alto Silicon Valley SEO Education.

The first step in an SEO audit is to discover your company’s search engine optimization strategy: what keywords you’re using, how they’re weighted, and how the strategy relates to all of your SEO goals and objectives. Knowing what keywords you should be using is crucial to your company’s success, so whether you run an online store, website, or an email list, make sure you’re using the right keywords to improve rankings and conversion rates.

Once you’ve decided which keywords to focus on, the audit continues. Keep in mind that the topic of SEO and search engine optimization is no longer one or the other. SEO audits are more like marketing audits, though they also function like a search engine optimization audit. Audit your company’s social media presence, identify high-performing keywords, and work to build out your brand’s entire social media profile. Ultimately, an SEO audit is an examination of a company’s website, social media profiles, and surrounding social media. As an SEO audit, it is meant to provide an objective analysis of all of your company’s SEO strategies.

It’s amazing what you can learn after you immerse yourself in the SEO audit. By the end of the audit, you’ll be better equipped than ever before to utilize your SEO strategy and improve your overall business. Your SEO audit course will help you learn everything you need to know to optimize for search engine rankings, and it can help you see how your company’s social media channels and websites are performing.

Approximately a six-month course, it’s a $10,000 course that will not only enhance your business’s online presence, but will also give you the tools to plan for SEO audits down the road.

SEO audits are not just for search engine optimization (SEO) companies, but they also apply to e-commerce sites. Accordingly, Palo Alto Silicon Valley SEO Education offers four SEO courses that will help you master SEO audit strategies in real time.

With the right tools and the right understanding, you’ll be able to utilize SEO audits to boost both SEO rankings and your conversion rates, in addition to safeguarding your company’s reputation and growing your online presence.

This course was reviewed by Silicon Valley Entrepreneur.