Content Marketing is making a big move on the content front, and 2018 was a huge year for the progression of the strategy. The premise behind content marketing is to provide content that helps you connect with your customers on their terms, rather than on your terms. Remember the old adage “people buy what they know”? Well, it’s now becoming more and more clear that content is also about engagement and, ultimately, sales. For example, a company like Netflix can sell an 80-something year old customer (and their family!) a better HD picture, sound and picture experience with HDR than they would be getting from their cable provider, which then triggers a contract renewal. According to Econsultancy, content marketers should carefully tailor content to those specific reasons for the content’s success.

Alexa Matthews, co-founder and CMO of Coding Cat, explains that “content is evolving,” making the content marketing process more robust.

“We used to sell code with a nice logo on top of it, so customers were purchasing code. Now it’s no longer just coding people, it’s code people who are purchasing code. They need to have access to a product to work on it, so we’re providing them code that matches their skill-set.”

Netflix’s rapid acceleration in content marketing is a great example of how you can take your content to new heights and make it engaging for existing customers, who may have shifted its approach of finding them. More and more, Amazon is becoming the Amazon of content marketing because of the massive amount of content it’s producing, and the ability to use that content to engage and convert new customers. Amazon is one of the top five digital advertising spenders.

Before a company even knows that they’re the subject of a court case, they are attempting to capture interest with a new set of business opportunities in the news. Magazines, magazines, and the very nature of the internet itself create content that’s always changing – but it’s important to make sure you’re able to monetize your content in a way that fits with your business, particularly if you intend to grow your business in the near future.

Facebook Inc., the world’s largest social media platform with 1.49 billion daily active users, has been a leader in social media content marketing since it first launched in 2005. Today, Facebook has about 17 million active daily content marketers, according to Facebook Inc.’s Q2 2018 earnings release. This impressive growth is all the more impressive when one considers that over a third of Facebook’s total content marketers reside outside the United States. (Once again, eMarketer)