When choosing who to connect with on social media, rather than the automated view, consider sharing your friends’ content which inspires them. It can go a long way toward converting audiences who are looking for inspiration into followers who feel compelled to be your friends.

Below are five ways to encourage users to generate user-generated content for your website, like videos, image packs, or advice articles.

Make Your Place A Place for Users to Share Their Own content

When your website needs to communicate new information or give the user a space to discuss issues, users are likely to find it especially inspiring. Make sure you have a front-facing and back-facing page so users can easily access the information they need and show that you care about the feedback they provide.

Integrate Videos Into Your Messages

Users are more likely to share videos and images when your website offers a relevant and relatable content source. If you offer audio or video suggestions, integrate your audience’s content into your general messages. Besides showcasing compelling content, your users will also be more likely to leave comments and go back and watch the content they share.

Encourage Users to Contribute Advice and Advice

Users may not always agree with your positions or goals, but they will appreciate the support. Encourage users to share advice, tips, or even further educational articles if they are open to that; this also gives them a chance to get their voices heard and contribute to the conversation.

Make Your Use Of User-Generated Content Obvious

Users are most inclined to share content that can easily be recognized. It can benefit their followers and readers to serve these users’ needs. Let’s look at these three high-profile outlets in the United States:

Express how the company solves problems

Provide a user-friendly interface

Celebrate individuals who contribute content

These three outlets also provide:

The above suggestions are also strongly motivated by your website’s own purpose and strategic goals. However, each point also offer valuable ideas to improve your website. The message could offer a different perspective, which we only suggested because these outlets also serve the user experience. For example, Facebook highlights the members with “personal story of significance.” The goal is to provide a website that takes full advantage of its users’ feedback and audience wants.

The Other Considerations

Choosing a platform is only the first step. If you chose a platform such as Twitter or Instagram, keep in mind what content producers do on the platform, too. If they create images, videos, or comment on the comments, then you should also do the same. You should also ensure your website reaches users who are interested in the same topic, which will add to your exposure.

Many visitors do look for these creators’ content, and “Fan pages” are a good way to do that. For example, you can use Airbnb to make your property a “home away from home” for a short period of time. According to Twitter’s insight report, followers can connect with travel or lifestyle-related creators who create interesting content.

Social media is a safe place to share any content, which boosts engagement. As user-generated content becomes popular, it helps keep your website relevant and compel users to make a purchase or visit again.