More than 300 million people in China’s largest social media platform, WeChat, used content they created to generate supplementary revenue.

The latest China-based statistics was released by Market Research Future at Social Digital Summit held in Shanghai this week.

According to research conducted on its social media monitoring platform, Shanghai Jiasto Media & IT, WeChat published 18,568 advertising pages between April and September. In contrast, it published an average of only 1,450 pages a month in the first six months of the year.

The average advertising revenue recorded by WeChat advertisers also dropped by 17.7% in September, compared to August.

Over 80% of WeChat’s advertising revenue was accumulated in the first half of the year.

“WeChat is to social media what Facebook is to the Web – it is the king,” Xiaofei Wang, head of publicity of the World of WeChat Promotion, told Chinese Media Media based in Shanghai.

Wang said that content generated on WeChat is more important in China as more than half of the users come from rural areas.

At this moment, the company has an installed base of 70 million WeChat users, and an active user base of 31 million.

“The brand has to become more active in the WeChat space,” said Wang.

With a helping hand from Tencent, brands promote on WeChat’s advertising platform.

For example, 2017 L’Oreal advertisement has been deleted from a WeChat advertising page, but the user later uploaded another clip of the campaign.

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