Website Analytics: Important Information for New Marketing Automation Platform Users

Today’s online marketing management tools offer brand marketers a variety of content creation capabilities, tracking, and analytics tools, as well as robust reporting capabilities that will enhance your ROI. With new-age campaign analysis tools that are provided by marketing automation platforms like IBM’s iHub, Salesforce Marketing Cloud, Adobe Marketing Cloud, and HubSpot, to name a few, marketers are using these technologies to drive revenue and optimize their marketing efforts.

With analytics being vital to your marketing success, it is important to evaluate analytics used on your marketing automation platform and understand the data and processes that are used. Make sure the tools you select optimize for your marketing objectives and drives higher ROI.

With that in mind, we thought it best to provide the following recommended services and features and operational support for marketing automation platforms:

iHub: You can choose to use the software to build and manage online videos, banners, social content, email campaigns, surveys, surveys, events, and more.

You can choose to use the software to build and manage online videos, banners, social content, email campaigns, surveys, surveys, events, and more. Adobe Marketing Cloud: If you want to view and evaluate historical data, create customized reports, develop sophisticated customer profiles, generate web analytics reports, and more, you will need to choose the Adobe Marketing Cloud or Integrate.

If you want to view and evaluate historical data, create customized reports, develop sophisticated customer profiles, generate web analytics reports, and more, you will need to choose the Adobe Marketing Cloud or Integrate. HubSpot: You can use this marketing automation platform to manage advanced programs including analytics, scheduling and transactions.

You can use this marketing automation platform to manage advanced programs including analytics, scheduling and transactions. Salesforce Marketing Cloud: You can read and understand from the Salesforce platform data on any campaign.

You can read and understand from the Salesforce platform data on any campaign. Microsoft Dynamics 365 for Marketing: Similar to the Salesforce, Dynamics 365 for Marketing offers subscription-based software to help marketing teams build performance metrics, make and optimize content, leverage integrated marketing data, analyze incoming data to inform future marketing campaigns, and more.

In addition to these services, we also suggest using these basic resources:

How should I run a search for a marketing automation platform?

Comparing the features available for marketing automation platforms

Comparing the costs of marketing automation platforms

Comments (6)

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